Statement 1: Marketing for profit aims to increase sales of products or services while marketing for nonprofit purposes.

Statement 2: Marketing for profit aims to communicate messages for social purposes, such a health and public safety information disseminated by the government.

Statement 1: Before marketing products and/or services, the organization must have a thorough

analysis of the external environment, the market, its competitors and customers and an

incisive (perceptive) audit of its internal operating characteristics.

Statement 2: This is followed by the formulation of relevant marketing strategies coupled with a calibrated response using the elements of marketing (commonly known as the 4P’s).

Statement 1: In order to appeal to the customers, organizations must align all of the four elements of the marketing mix (4P’s: product, power, place, promotion) effectively.

Statement 2: All four elements must focus on the target market.

Statement 1: Product in the context of marketing does not only refer to

tangible products such as grocery items and automobiles.

Statement 2: The word “product” applies to anything that is being marketed, whether it is a tangible product, an intangible good, a service, a place, or even a person.

This term refers to tangible products that consumers can actually observe with

their senses

This term refers to intangible offerings that are abstract in

nature and cannot be observed with our senses

Statement 1: Packaging is not different from labelling.

Statement 2: They both serves to contain and protect, and

sometimes, identify and promote the product.

What is a target market?

Based on our discussion, how many forms of pricing strategies are there?

How many types of promotion are there?

Promotion can encourage consumers to buy the new products. Is that an advantage or not?

A business's marketing mix would NOT include:

Which of the following descriptions provides the best definition of the marketing mix? 

Which of the 4Ps of the marketing mix concerns how much a customer pays for the good or service being offered? 

Which of the 4Ps of the marketing mix concerns the various outlets and channels a business uses to distribute its products? *

A business wishes to meet the needs and wants of customers better by delivering a higher quality service. Which element of the marketing mix will the business focus on to achieve this?

A business wants to build customer awareness of features and benefits in its products that are better than their competition. Which element of the marketing mix is most likely to help them achieve this? *

_______________ involves direct communication between sellers and potential customers. 

Which of the following is NOT a form of traditional media advertising? *

Public relations is ___________.

Advertising is ___________.

Which is the most effective type of advertising media for a sport product?

A product’s marketing mix consists of:

McDonald's conducts extensive research to determine the most cost-effective way to transport their products. This is which component of the marketing mix?

Communication used to inform, persuade, and remind customers about a business’s product is part of which function?

A local florist chooses to locate her new store in a mall instead of a small building across the street from the mall. What element of marketing is the focus of this strategy? 

Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come at that time. What element of marketing is the focus of this strategy? 

Barnes and Noble began airing 30-second television commercials. This is an example of which marketing mix element?

Which element of the marketing mix includes decisions about how to transport the inventory to be sold?

Which of the 4Ps of the marketing mix concerns the various outlets and channels a business uses to distribute its products?

This is a strategy that helps the brand develops a strong connection

with their customers. It helps the brands in forming long-term bonds with their loyal customers.

This is an approach of marketing which seeks to bring any social change. It

integrates marketing theories and tactics with other plans to achieve social change.

This is an approach of marketing which assumes that customers prefer products that are inexpensive, affordable, and widely available. Efforts are concentrated toward expanding distribution, and improving production efficiency

This is an approach of marketing which assumes that customers will always prefer and patronize products of high quality. Resources are focused on product improvement and innovation.

This is an approach of marketing which emphasizes aggressive selling and promotional efforts. It assumes that customers are generally timid and must be persuaded into buying.

According to The American Association (AMA) defines marketing as “the activity, set of instructions, and process for creating, communicating, delivering, and exchanging offering that have creation, communication, and the delivery of ________ to customers.

This is a type of product distribution that is limited to a select number of dealers,

usually one or a few. The objective is to have more control

over how a particular brand is priced, displayed and promoted

This product distribution type, used mostly by fast-moving

consumer goods and convenience goods, involves making a product available in as

many retail outlets as possible

Positioned between exclusive and intensive distribution,

this type of product distribution involves the use of more than one but not as many dealers as in intensive distribution. This allows adequate manufacturer control over retail prices, displays and promotions.

It is defined as the sale of goods/services to the final customer for his

personal consumption.

This is a pricing method premised to the

theory that consumers will perceive products with odd price endings as lower in price than they actually are. As such, consumers may find products priced at P99.95 closer to P99.00 than to P100.00.

This is a pricing strategy frequently utilized by supermarkets. It is

based on the practice of housewives to use only a few selected essential products (e.g. sugar, coffee, eggs, laundry detergents, and some canned good products) as their sole basis for price comparison

This is a pricing strategy designed to simplify a consumer’s buying decision.

This method involves reducing the number of price points on merchandise to as little as possible, in extreme cases to only one price point. For example, some stores price all the merchandise in their store at P88.00.

This is a pricing strategy that disregards the unit cost of a product or

service. Instead, it capitalizes on the high value perception or positive brand

reputation of a product or service. It charges a price much higher than its unit cost.

This is a pricing strategy where the firm prices its product lower than

unit variable cost, initially resulting in short-term losses.

The objective of this pricing strategy is to price a new or persistent competitor out

of the market.

This is a pricing strategy where a company prices its product at the

same level as or very close to its competitors’ prices.

This is a pricing strategy involving a temporary reduction in the

selling price of a product/service in order to induce trial or to encourage repeat

purchase.

Below are most common objectives of

advertising EXCEPT,

A business wants to build customer awareness of features and benefits in its products that are better than their competition. Which element of the marketing mix is most likely to help them achieve this? *