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WorksheetsMarketing Mix Recap
Total questions: 13
Worksheet time: 7mins
In terms of the marketing mix, distribution is represented by which "P?"
People
Price
Place
Product
What is the term for the path that the product follows from the producer to the customer?
Physical distribution
Public relations
Market share
Channel of distribution
What is promotion?
The value placed on a product, usually given in monetary terms.
A company's portion of the total industry sales for a certain type of product.
Determining how to get the product to the right people, in the right amounts, at the right time and place.
Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.
Which is NOT a traditional advertising media?
Television
Radio
Newspapers
Which of the following is NOT a purpose of sales promotions?
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
The study of consumers based on social characteristics is known as
Psychographics
Geographics
Demographics
Brand Loyalty
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
Which of the following groups would NOT be included in a saddle-making business' target market?
Horses
Horse owners
Horseback riding teachers
Horse trainers
A system for collecting, recording, and analyzing information about customers, products, services, and competition.
Market research
Competitive analysis
Qualitative research
