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WorksheetsShare the Promise LAP
Total questions: 20
Worksheet time: 10mins
A logo is a brand’s
promise.
identifying mark.
Brand promise connects to customers on a(n) __________ level.
intellectual
emotional
“I’m lovin’ it” is one of McDonald’s famous brand
slogans.
logos.
Which of the following is a true statement about brand promise:
It decreases brand awareness.
It is not usually stated in words.
Which of the following is a benefit of brand promise:
It increases the company’s market share.
It allows the company to stand out from the competition.
Brand promise helps to increase brand awareness and brand
loyalty.
personality.
How does brand promise affect employees?
It creates additional pressure on their jobs.
It gives them a common goal.
When a customer sees a news story on television about a certain company or brand, it’s an example of a(n)
touch point.
slogan.
Which of the following is considered a pre-sale touch point:
Advertising
Interaction with a salesperson
During-the-sale touch points should be designed to
reinforce that the customer is making the right buying decision.
resolve any problems the customer has with the product.
Which of the following is an example of a post-sale touch point:
Customer loyalty program
Publicity
Which of the following is a true statement regarding touch points:
A business must prioritize which touch points to focus on.
There are about 12 touch points for any given brand.
A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of
brand promise.
brand personality.
A certain company values creativity and encourages this trait among its employees, affecting how its brand promise is carried out. This factor is called
branding.
corporate culture.
The most important factor in carrying out brand promise is
business environment.
employees.
The benefit that a brand promises to its target customers must be
important to them.
of monetary value.
Customers are more likely to be loyal to brands that they feel
have the best logos.
share their values and beliefs.
The easiest way to learn your company’s brand promise is to
ask your manager or supervisor.
make an educated guess.
You can recognize a true brand promise if it
is authentic and credible.
demonstrates the similarities between the brand and its competitors.
When it comes to brand promise, employees should
incorporate it into all of their daily activities.
memorize the business’s slogan.
