This refers to the company’s business, its objectives and its approach to reach those objectives.

Vision Statement describes the current position of the company.

It is a collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.

The following are the importance of Environmental Scanning, EXCEPT:

This is a strategic planning and strategic management technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

It is the process of using available knowledge to document the intended direction of a business and the actionable steps to reach its goals

In SWOT Analysis, these are the elements in the external environment that could endanger the integrity and profitability of the business.

It is composed of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

These are forces that closely influence the company and directly affect the organization's relationship

This involves the larger societal forces that influence the microenvironment such as demographic, economic, natural, technological, political, and cultural forces.

The following are an example of Microenvironment, EXCEPT:

Which of the following is/are the Macroenvironment factors?

(Tick ALL possible answer/s)

This represents the wider economy and consist of external factors in a business' market and the broader economy that can influence a business

A microenvironment factor that assists the company to promote, sell, and distribute its products to ultimate buyers.