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WorksheetsMarket Research
Total questions: 22
Worksheet time: 55mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
What type of data involved numbers and figures?
Quantitative
Qualitative
Which three of the following are popular examples of segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
When should a pie chart be used?
When comparing parts of a whole
When showing change over time
When comparing data between different groups of categories
Whenever you want
When should a line graph be used?
When comparing parts of a whole
When showing change over time
When comparing data between different groups of categories
Whenever you want
When should a bar graph be used?
When comparing parts of a whole
When showing change over time
When comparing data between different groups of categories
Whenever you want
Is the following an OPEN or CLOSED question:
Is there any ice cream in the freezer?
Open
Closed
Click on the CLOSED question.
Why are flowers so colorful?
How do flowers grow?
Is rain good for growing flowers?
What are the most expensive types of flowers?
Click on the OPEN question.
Is swimming hard?
How can I improve at swimming?
Do swimmers need special equipment?
Will always be an Olympic event?
