WorksheetsPromotional tools
Total questions: 20
Worksheet time: 12mins
To make your customers aware that your product exists is...
Tricking
Selling
Promoting
Telling
A coupon is an example of ____________
Personal Selling
Advertising
Public Relations
Sales Promotion
Samsung placing a picture of their newest tech product in a magazine is an example of...
Personal Selling
Advertising
Public Relations
Sales Promotion
A company sponsoring a charity event, such as a 5K race, would be an example of...
Public Relations
Advertising
Sales Promotion
Personal Selling
A(n) _______ is a thing that motivates someone to do something
Ad
Coupon
Incentive
Article
Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.
pull; push
push; pull
pulse; pull
continuity; pulse
pulse; continuity
A product in the maturity stage will often require ________ advertising.
informative
comparative
persuasive
reminder
cooperative
What elements of promotional mix can you identify here? There are three options here.
Advertising
Sponsorship
Sales promotion
Celebrity endorsement
Public relations
Uses images like a cartoon character to transfer good feelings about the image to a product
association
hype
claim
must-have
Focuses on stimulating demand for a product category
pioneer advertising
comparative advertising
institutional advertising
Link this slogan/tagline to a brand:
'the ultimate driving machine'
Range Rover
Volvo
Honda
BMW
The image above refers to?
Rebate
Coupon
Frequent user incentives
Point of purchase display
