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WorksheetsRetail Merchandising
Total questions: 10
Worksheet time: 5mins
The total number of members in a channel is called
channel length.
distribution intensity
distribution pattern
channel width
For which of the following markets would producers use a short channel of distribution:
Baby boomers
Generation X
Local consumers
Senior citizens
Which of the following is a reason for a business to offer a deep product mix:
To ensure similar methods of distribution
To specialize in a product line
To compete effectively
To control costs
Encouraging customers to buy products that they might not otherwise want to buy is one reason why some businesses __________ products.
display
promote
market
bundle
Co-branding works best when two brands are
in the same industry segment
complementary and more or less equal in stature
owned by the same parent company
fierce competitors
Why is it important for a business to maintain an adequate stock level?
To handle expected sales
To sell the most trendy items
To fill available space
To organize new inventory
Retailers often stock generic brands because they want to appeal to __________ customers.
quality-conscious
status-oriented
high-income
price-oriented
Which of the following is a method of presenting merchandise based on a specific idea or image of the store?
Frontal presentation
Tonnage merchandising
Vertical merchandising
None of these
Which of the following is the practice of selling merchandise at a rate that is double its wholesale price?
Keystone pricing
Prestige pricing
Tribetailing
Loss leading
The function performed by retailers or wholesalers in which they receive large quantities of merchandise and sell them in small quantities is called -------.
bulk breaking
dumping
cross merchandising
Dropshipping
