Need

Want

True

False

necessary, comfortable

essential, necessary

happy, comfortable

comfortable, necessary

Email can be impersonal and misunderstood

Emails may be sent to the wrong person if email addresses aren't checked

Information can be sent quickly to many people in the same time it takes to email one person

People may not receive emails due to no internet connection or email filters

It is free to send the email

Can access anywhere

Short

Can include attachments

Virus

is a device that legally identifies ownership of a registered brand or trade name

a. Brand awareness

represents a particular product of a company or organization

are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

A unique design symbol that helps identify the company visually.

A catchphrase that evokes some kind of feeling about the company and the product.

The actual text of the ad.

Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

Helps a business to market their products

It means businesses don't have to make new items.

The business can change its name if it wants to.

Helps businesses to stand out from competitors

Unique Selling Point

Unique Simple Pointed

Under Sea Principles

Umbrella Services PLC

Same products as competitors

Lower costs than competitors

Same prices as competitors

Better service

Advertising

Publicity

Sales Promotion

Personal Selling

Choose a name that will appeal to the kind of customers you are trying to attract

Avoid very long names, strange wordings and unusual spellings

Avoid words or phrases that are likely to go out of date