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Worksheets4Ps
Total questions: 21
Worksheet time: 11mins
The marketing mix must be which of the following?
Profit driven
Driven by the economy
Customer driven
Driven by the industry
Promotion does NOT include decisions about which of the following?
Branding
Personal selling
Public relations
Advertising
Which of the 4 Ps relates to packaging?
Price
Product
Place
Promotion
Which of the 4 Ps relates to warehouse inventory?
Price
Product
Place
Promotion
Which of the 4 Ps includes creating a 50-percent-off coupon?
Price
Product
Place
Promotion
Which of the 4 Ps would include offering credit arrangements?
Price
Produce
Place
Promotion
Which of the following is sometimes referred to as the “fifth P”?
Publicity
People
Profit
Passion
Which of the following is NOT a basic pricing decision?
Determining suggested retail price
Creating volume discounts
Determining Packaging
Producing price bundles
Leveraging the full power of __________ may be a key business strategy.
publicity
a target market
social status
the Internet
Which of the following is NOT a basic place decision?
Distribution channels
Repairs & support
Inventory management
Warehousing
defines the key management decisions needed to be successful in marketing
Interdependence
Target Market
Marketing Mix
Super Market
specific group of customers a company attempts to aim their products at
Marketing Mix
Target Market
Super Market
The Mark
the four components of the marketing mix are all directly related and reliant on one another
Interdependence
Intermediary
Financing
Logistics
the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it
Marketing mix
Logistics
Mark-down percentage
Mark-up percentage
allows customers to purchase a product and then pay the price off in payments, with interest rates applied
Logistics
Financing
Promotion
Wholesale
an agent or connector between people and things
Intermediary
medium
agent
Target market
the re-sale of goods by retailers
Inventory
Super sale
Wholesale
Promotion
the path a product takes from the manufacturer to the hands of a consumer
Distribution channel
Intermediary
Interdependence
Inventory
the details of an organization and the functions that keep it running appropriately
Inventory
Promotion
Distribution channels
Logistics
keeping up with incoming and outgoing products; determining how many of which products to order
Logistics
Inventory
Promotion
Distribution channels
activities performed to boost the sales of a product or service
Intermediary
Logistics
Promotion
Sales
