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4Ps

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

The marketing mix must be which of the following?

a)

Profit driven

b)

Driven by the economy

c)

Customer driven

d)

Driven by the industry

2.

Promotion does NOT include decisions about which of the following?

a)

Branding

b)

Personal selling

c)

Public relations

d)

Advertising

3.

Which of the 4 Ps relates to packaging?

a)

Price

b)

Product

c)

Place

d)

Promotion

4.

Which of the 4 Ps relates to warehouse inventory?

a)

Price

b)

Product

c)

Place

d)

Promotion

5.

Which of the 4 Ps includes creating a 50-percent-off coupon?

a)

Price

b)

Product

c)

Place

d)

Promotion

6.

Which of the 4 Ps would include offering credit arrangements?

a)

Price

b)

Produce

c)

Place

d)

Promotion

7.

Which of the following is sometimes referred to as the “fifth P”?

a)

Publicity

b)

People

c)

Profit

d)

Passion

8.

Which of the following is NOT a basic pricing decision?

a)

Determining suggested retail price

b)

Creating volume discounts

c)

Determining Packaging

d)

Producing price bundles

9.

Leveraging the full power of __________ may be a key business strategy.

a)

publicity

b)

a target market

c)

social status

d)

the Internet

10.

Which of the following is NOT a basic place decision?

a)

Distribution channels

b)

Repairs & support

c)

Inventory management

d)

Warehousing

11.

defines the key management decisions needed to be successful in marketing

a)

Interdependence

b)

Target Market

c)

Marketing Mix

d)

Super Market

12.

specific group of customers a company attempts to aim their products at

a)

Marketing Mix

b)

Target Market

c)

Super Market

d)

The Mark

13.

the four components of the marketing mix are all directly related and reliant on one another

a)

Interdependence

b)

Intermediary

c)

Financing

d)

Logistics

14.

the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it

a)

Marketing mix

b)

Logistics

c)

Mark-down percentage

d)

Mark-up percentage

15.

allows customers to purchase a product and then pay the price off in payments, with interest rates applied

a)

Logistics

b)

Financing

c)

Promotion

d)

Wholesale

16.

an agent or connector between people and things

a)

Intermediary

b)

medium

c)

agent

d)

Target market

17.

the re-sale of goods by retailers

a)

Inventory

b)

Super sale

c)

Wholesale

d)

Promotion

18.

the path a product takes from the manufacturer to the hands of a consumer

a)

Distribution channel

b)

Intermediary

c)

Interdependence

d)

Inventory

19.

the details of an organization and the functions that keep it running appropriately

a)

Inventory

b)

Promotion

c)

Distribution channels

d)

Logistics

20.

keeping up with incoming and outgoing products; determining how many of which products to order

a)

Logistics

b)

Inventory

c)

Promotion

d)

Distribution channels

21.

activities performed to boost the sales of a product or service

a)

Intermediary

b)

Logistics

c)

Promotion

d)

Sales