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Worksheets

The Four P's Of Marketing: Katie Blanc

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Which factor do you look at when choosing a product to sell?

a)

Employability Rates

b)

Customer Compliance

c)

Consumability

d)

IT Services

2.

A business's geographic surroundings

a)

Business District

b)

Shopping Center

c)

Freestanding Location

d)

Trade Area

3.

A contract between landlord and tenant for property use

a)

Lease

b)

Fixed Rate

c)

Traffic

d)

Competitive Business

4.

The amount a business charges for their items

a)

Profit

b)

Price

c)

Merchandise

d)

Value

5.

Difference between retail price and cost of an item

a)

Price Differ

b)

Cost

c)

Margin

d)

Sale

6.

Store owner reduces the price of an item

a)

Price Change

b)

Customer Price

c)

Markup

d)

Markdown

7.

Promotion that involves the use of paid sales

a)

Cost Effective

b)

Positive Sales

c)

Personal Selling

d)

Paid Sales

8.

Insert in magazine or newspaper to promote company

a)

Business Advertisement

b)

Billboard

c)

Circular

d)

Ad

9.

Addresses collected by the retailer

a)

Address List

b)

Retail List

c)

Internal List

d)

Collective List

10.

Expense made by creating email lists

a)

Cost Per Name

b)

Consumer Cost

c)

FTC

d)

Price List

11.

Effectiveness of email campaign

a)

Email Response

b)

Spam

c)

Response Rate

d)

CAN-SPAM

12.

Facts discovered through research

a)

Data

b)

Info

c)

Work List

d)

Employee Feelings

13.

Email that a recipient does no want to receive

a)

Undelivered

b)

Received

c)

Bounce

d)

Spam

14.

FTC stands for...

a)

Family Time Consumer

b)

False Trade Commission

c)

Federal Trade Commission

d)

Florida Trade Company

15.

Promotion meant to heighten store's image

a)

Positive Promotion

b)

Institutional Promotion

c)

Circular

d)

Publicity

16.

Product placed below or at regular cost

a)

Market Share

b)

Loss Leader

c)

Price

d)

Regular Share

17.

Percentage a store has of all sales in the area

a)

Market Share

b)

Store Percentage

c)

Markup

d)

Percent Share

18.

Amount of product available to sell

a)

Product

b)

Cost

c)

Supply And Demand

d)

Price

19.

Business that sells the same or comparable items

a)

Lease

b)

Fixed Rate

c)

Traffic

d)

Competitive Business

20.

A specific amount of rent each month

a)

Lease

b)

Fixed Rate

c)

Traffic

d)

Competitive Business