Font size
WorksheetsMarketing Quiz - Year 11 Business Studies
Total questions: 20
Worksheet time: 16mins
What percentage of new products launched self-destruct in the first year of operation?
40%
60%
More than 70%
More than 80%
What are the 4 P's in the marketing mix?
Product, Price, Process, Positioning
People, Price, Place, Positioning
People, Process, Place, Promotion
Product, Price, Promotion, Place
Segmenting customer markets using their INCOME is part of which element?
Demographic
Geographic
Psychographic
Behavioural
True or False: Setting up a raffle for a local sporting team is an example of a marketing activity.
True
False
Which of the following is NOT a target market approach?
Mass marketing
Customer orientation approach
Market segmentation
Niche marketing
Distinguish between mass, segmented and niche markets.
True or False: Selling and marketing is the same thing.
True
False
What are the additional 3 P’s in the extended marketing mix?
People, Process, and Personal Selling
People, Process, and Physical Evidence
People, Planning, and Physical Evidence
People, Planning, and Process
The most common method used for the distribution of consumer goods is
Producer to customer
Producer to retailer to customer
Producer to wholesaler to retailer to customer
Branding is an important part of which of the 4 P's?
Product
Price
Place
Promotion
Contemporary marketing refers to those strategies that stress the importance of ________ ___________
(a)
Segmenting customer markets using their INTERESTS is part of which element?
Demographic
Geographic
Psychographic
Behavioural
True or False: Target is an example of a mass-market retailer.
True
False
The pricing method of setting prices according to the interaction between supply and demand is
Cost-based
Market-based
Competition-based
Businesses should also focus on ____________ _________, i.e. developing long-term, cost-effective relationships with customers.
(a)
True or False: Marketing is available to all businesses.
True
False
Contemporary marketing refers to
Strategies that stress the importance of customer orientation
Pulling customers to a product, whatever the cost
The use of social media to promote products
The implementation of a wide array of media advertising
Which of the following is the niche market approach?
Suggesting consumers join a loyalty program
A large demand for a standard product
A large group of consumers within the same geographic region
A narrowly selected target market
What was your favourite marketing campaign that we looked at in class and why?
Did you enjoy learning about Marketing?
Yes!
I didn't mind it.
Not for me.
