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marketing question quiz

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Is identifying the customers needs and satisfying them profitable?

a)

Yes

b)

No

2.

Does CMR stand for customer relationship management?

a)

No

b)

Yes

3.

Does including fun interactive games on a website encourage customers to return to the site frequently?

a)

Yes

b)

No

4.

Emails are not a sufficient way to communicate with customers?

a)

True

b)

False

5.

Emails are not used to track deliveries and orders?

a)

False

b)

True

6.

Do companies such as American Express and Capital one offer points that can be redeemed based off purchases?

a)

Yes

b)

No

7.

A dollar or unit sales goal set for the sales staff to achieve in a period of time

a)

interface

b)

Call report

c)

sales quota

d)

CRM

8.

Can commision sales and sales quotas create pressure on the sales staff to produce sales?

a)

Yes, only if taught the right sales tactics

b)

No, it is always pressure

9.

Sales orders and purchases are not legal agreements.

a)

True

b)

False

10.

Is personal selling direct selling between a sales person and a customer?

a)

No

b)

Yes

11.

Does non-person selling include techniques such as internet websites and advertising?

a)

Yes

b)

No

12.

Involves sales exchange exchanges that occur between 2 or more companies or business groups.

a)

telemarketing

b)

cold call

c)

Organizational selling

d)

Routine decision making

13.

Is cold calling visiting with an appointment?

a)

Yes

b)

No

14.

Most internet websites have supporting staff to handle customers who call to place an order?

a)

No

b)

Yes

15.

Companies like Google, Amazon, Bing, and Yahoo! have sales employees who solicit to those businesses

a)

Yes

b)

No

c)

Sometimes