WorksheetsGmetrix 1-2
Total questions: 30
Worksheet time: 17mins
Which of the following data are considered Primary Data?
Information collected from your company focus group.
Facts you collected from professional journal articles.
Demographic data you obtained from the government.
A marketing survey you posted on Facebook
Interviews you conducted with customers.
Which of the following data are considered Secondary Data?
Information collected from your company focus group.
Facts you collected from professional journal articles.
Demographic data you obtained from the government.
A marketing survey you posted on Facebook
Interviews you conducted with customers.
True or False,
All companies that sell goods and services are indirect competitors.
True
False
True or False,
Indirect Competition is a business whose services are different from yours but satisfy the same need.
True
False
True or False,
Direct Competition is a company that offers the same thing you offer.
True
False
True or False,
When your target audience buys products from a competitor instead of from you that is indirect competition.
True
False
A photographer has a large gallery of stock photos, this is an example of what part of the SWOT analysis.
Strengths
Weaknesses
Opportunity
Threats
A photographer has just been informed by the local government that large family gatherings are not allowed because of Covid, this is an example of what part of the SWOT analysis.
Strengths
Weaknesses
Opportunity
Threats
A photographer works alone and has no help, this is an example of what part of the SWOT analysis.
Strengths
Weaknesses
Opportunity
Threats
A photographer is expecting an increase in weddings, birthday parties, and other social gatherings as Covid restrictions are lifted, this is an example of what part of the SWOT analysis.
Strengths
Weaknesses
Opportunity
Threats
Which three are offline marketing platforms?
Television Ads
YouTube Ads
Radio
A DJ wants to analyze market reactions to his new music selections he played at last weeks dance. He advertises the dances on social media.
Which would be the most effective way to gather reactions from those who attended the dance?
Personal Interview
Surveys
Observation
Focus group
What does customer acquisition cost mean?
Getting new customers.
Acquiring the most customers.
How much marketing & advertising costs per each new customer.
Keeping existing customers.
A hair salon acquired 100 new customers last year.
They spent the following:
Marketing costs: $1,000
Sales costs: $10,000
Salaries: $96,000
What is the customer acquisition cost?
$100
$10
$1
$1,070
Which 3 are segments in a marketing plan?
Demographic
Income
Behavioral
Geographic
Photographic
True or False?
Prospecting is the first step in the Sales Process.
True
False
True or False?
Handling Objections in the Sales Process involves listening to the potential customer's concerns and addressing them.
True
False
True or False?
Closing is the last and final step in the Sales Process.
True
False
True or False?
Closing is the last and final step in the Sales Process.
True
False
True or False?
Determining if a customer can afford your product is part of Preparation in the Sales Process.
True
False
Which Sales or Distribution Channel has been opened to manufacturers because of digital tools?
B2B
B2C
Direct to Consumer
Wholesale
Retail
B2B
Selling products directly to end customers for a profit, either in store, online, mail-order, or by phone.
Selling products in bulk to various outlets or retailers for onward sale.
When a brand or manufacturer sells direct to consumers or end users.
Businesses that sell to other businesses who are the end users.
Direct to Consumer
Selling products directly to end customers for a profit, either in store, online, mail-order, or by phone.
Selling products in bulk to various outlets or retailers for onward sale.
When a brand or manufacturer sells direct to consumers or end users.
Businesses that sell to other businesses who are the end users.
Wholesale
Selling products directly to end customers for a profit, either in store, online, mail-order, or by phone.
Selling products in bulk to various outlets or retailers for onward sale.
When a brand or manufacturer sells direct to consumers or end users.
Businesses that sell to other businesses who are the end users.
Retail
Stores that sell products directly to end customers for a profit, either in store, online, mail-order, or by phone.
Selling products in bulk to various outlets or retailers for onward sale.
When a brand or manufacturer sells direct to consumers or end users.
Businesses that sell to other businesses who are the end users.
Which two ways can Customer Service and Support affect sales? (Choose 2)
More Sales through Customer Evangelists.
Coordinating Shipping.
Increased Sales through Responsiveness and personalization
Closing the deal with rapid engagement.
Distributing Marketing information.
Which 3 statements help define a market/Fit Hypothesis?
When customers recommend your product to others.
A fit exists when people need your product.
A fit exists when you have the right solution to a problem worth solving.
When you receive a positive response to a huge marketing campaign that included giving away free products.
Product market fit can be predicated with direct to customer sales.
You are an instructor that teaches Microsoft Office applications. What is an effective way to measure your teaching performance.
Focus Group
Survey
Online quizzes
Email teacher evaluation after end of course.
You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically received by customers. What is one of the first steps you must do before creating a product prototype?
Identify materials
Create a Social Media following
Pre-sale the product for funding.
Launch a marketing campaign
Your create a new type of electric shaver that is light-weight, portable, and holds a longer charge. What are three things you will need to consider regarding the mass production of your electric shaver?
Creating your prototype to demonstrate the product's functions.
Establishing quality control methods.
Finding a manufacturer.
Sourcing materials need for to make the product.
Working on your company's Social media Presence.
