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Social Media Platforms

Total questions: 27

Worksheet time: 14mins

Name
Class
Date
1.

Famous social media personalities are called _____________.

a)

memes

b)

followers

c)

trolls

d)

influencers

2.

Which marketing content methods are available to use on Facebook?

(select all answers that apply)

a)

Text

b)

Images

c)

Videos

d)

Live Videos

e)

Stories

3.

The Twitter platform has a strong emphasis on?

a)

Music

b)

Phrases

c)

Real-time Information

d)

Homework Completion

4.

Which of the following describes uses of LinkedIn? ( select all that apply)

a)

Resume & Jobsite

b)

Professional Social Media Site

c)

A Site that Offers Advertising Opportunities

d)

A Place for Business go to Attract Talent to their Company

5.

What best describes what Snapchat used for?

a)

A place to go to read books and short stories

b)

An app that focuses on sharing photos and short ideas

c)

a place to get homework help

d)

To do list organizer

6.

1. Social networks are organized primarily around __________.

a)

a. brands

b)

b. people

c)

c. discussions

d)

d. interests

7.

2. Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.

a)

a. customer feedback

b)

b. viral content

c)

c. exclusive coupons

d)

d. marketing messages

8.

11. What methods of social network marketing should a company always use?

a)

a. Blogging the only

b)

b. Twitter, Blogs, Facebook

c)

c. YouTube

d)

d. Depends on the company, their product, their audience

9.

12. What is the term adopted for updates by Twitter users?

a)

a. Tweets

b)

b. Twoots

c)

c. Twinks

d)

d. Posts

10.

Which social media platform has photo filters?

a)

YouTube

b)

Instagram (IG)

c)

Twitter

d)

Pinterest

11.

What two platforms make it easy to interact directly with customers in a customer service role?

a)

Instagram (IG) and Pinterest

b)

Facebook and Twitter

c)

Facebook Messenger and LinkedIn

d)

YouTube and SnapChat

12.

Which question will you ask while selecting the appropriate social media platforms for your business?

a)

Does this platform have a unique purpose?

b)

Is your business's target audience a superset of the platform's audience?

c)

Will your company's logo fit in on the platform?

d)

What is the user interface for this platform?

13.

What is a social media management tool that allows users to schedule and posts updates to pages or profiles on social platforms

a)

Facebook

b)

Twitter

c)

Hootsuite

d)

Google calendar

14.

What is Social Media Marketing?

a)

The use of newspapers magazines or commercials to promote your business.

b)

The use of signs and posters to promote your service or product

c)

The use of social media platforms and websites to promote a product or service.

d)

The use of Snapchat or Facetime

15.

Who is the owner of Facebook?

a)

Jack Dorsey

b)

Theresa May

c)

Mark Zuckeburg

d)

A robot

16.

Which of the following social media platforms does not have a private messaging system?

a)

Instagram

b)

Pinterest

c)

Whatsapp

d)

Youtube

17.

which platform is all about fast-paced conversations around current events?

a)

Twitter

b)

Instagram

c)

Whatsapp

d)

Facebook

18.

Which is the largest social media platform?

a)

Youtube

b)

Facebook

c)

Instagram

d)

Whatsapp

19.

an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

a)

Marketer

b)

Consumer

c)

Influencer

20.

Which marketing content methods are available to use on Facebook?

(select all answers that apply)

a)

Text

b)

Images

c)

Videos

d)

Live Videos

e)

Stories

21.

Which type of content works best on your Instagram Account?

a)

Helpful how to guides that may stretch to 1,000 words in length

b)

Attractive image + tips that are 60 seconds (or shorter)

c)

SEO keyword optimized titles and descriptions

d)

Product features and prices as well as discounts

e)

A summary of your company's awards and achievements

22.

What social media marketing do?

a)

It can help to communicate with customers in a less time-consuming manner.

b)

It can help to create visual interaction between products and customers.

c)

It can help to advertise a product and services to many customers at once.

d)

All of the above

23.

What best describes what Snapchat used for?

a)

A place to go to read books and short stories

b)

An app that focuses on sharing photos and short ideas

c)

a place to get homework help

d)

To do list organizer

24.

The ideal tweet length is:

a)

180 CHARACTERS

b)

50 CHARACTERS

c)

150 CHARACTERS

d)

200 CHARACTERS

25.

How does social media marketing affect small businesses?

a)

by helping them connect with friends

b)

by helping them advertise without huge investments

c)

by increasing their competition

d)

by discrediting big brands

26.

Which on-site metric allows you to determine the amount of activity of a customer on your site?

a)

the number of unique visitors

b)

the number of hits on a page

c)

return on investment

d)

customer engagement

27.

Which is a combination of a photo sharing site and a social bookmarking site?

a)

Snapfish

b)

Pinterest

c)

Instagram

d)

Shutterfly