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WorksheetsVideo MArketinng
Total questions: 95
Worksheet time: 51mins
True or False. Video can be used to advertise.
True
False
Segment of a longer video recording or any relatively short video.
Vlog
Clip
Canvas
Resolution
A blog that mainly publishes video clips
Clip
Real Time
Netflix
Vlog
What is real time?
Online music stores
Search engines such as Google or Bing or Yahoo.
When a signal is transmitted without edits or delays.
Segment of a longer video recording or any short video.
True or False. Video can be found on the internet.
True
False
True or False. The lower the frame rate, the sharper and smoother the action the video appears.
True
False
What is the area where a video is displayed?
Vlog
Clip
Resolution
Canvas
What is the first step in creating a video?
Create a storyboard
Use a camera to create video clips
Write a script
Upload files to computer
What is the last step in creating a video?
Create a storyboard
Use computer software to edit video clips
Write a script
Upload files to computer
What happens during the preproduction stage of creating a video?
Planning
Making
Editing
Finishing
Which of the following is NOT an important factor in video optimisation?
Long and informative video description
Video Title containing most important keywords
An enticing thumbnail frame
Video content containing at least 15 minutes of material
Which of the following is NOT an advantage of Viral Marketing
Easy to execute campaign
High response rate
Easy to forgive spamming campaign
Relatively low cost
What is a video playlist?
A list of comments or instructions on a YouTube video.
A group of still images that can be shown at the start of the video.
Text that appears over a video that labels a scene, identifies a location or person, or narrates dialogue onscreen.
A collection of videos
When producing a video, it is necessary to... (Mark ALL that apply)
Identify your audience
Prepare the concept and plan the production
Produce and optimise the video
Engage the community
Mark ALL the typical features of viral videos
They are shareable
They are short
They are enticing
They are remarkable
Besides the number of views, what is another important metric to measure the success of a video marketing campaign? Mark ALL that apply.
Average view time
Viewer engagement
Clickthrough rate on the CTA
Video length
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Help produce marketing messages to change or enhance existing perceptions about your products/ services
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
SATISFACTION AND LOYALTY ANALYSIS IS ?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Tests of advertising campaigns can save you valuable time and resources.
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
SOCIAL MEDIA ADS
Digital Ads, Billboards, Newspapers and Magazines are _____________.
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
Paying to sponsor a sports or a charity event.
DISPLAY ADS
EVENT MARKETING
OUTDOOR ADVERTISING
SOCIAL MEDIA ADS
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
What are you as a marketing team create.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
Demographic of people most likely to be interested in your product or service.
Brand awareness
marketing
market segmentation
target market/audience
an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
business metric used to evaluate the success of a company, organization, employee or to track and analyze factors of success in an organization.
Centimeter
marketing indicator
Key talent indicator
Key Performance Indicator
Strategy that relies on getting to know the customers and their individual choices, then tailoring marketing plans toward each customer differently based on those choices.
one-to-many marketing
one-to-one marketing
niche marketing
Helps open the internet for marketing
Dot-Com Bubble
Search Marketing
Web 2.0 Websites
Social media sites started appearing in these years:
1997-1999
2005-2007
2003-2004
Happens when the desired outcome of a marketing message is achieved.
Web 2.0
Conversion
Dot Com Bubble
Demographics
Search Marketing includes
helping to open the internet for marketing
providing useful content leas to business
brands establishing online presence like Google, Yahoo, MSN
businesses starting to create their own social media profiles.
Percentage of marketing executives who use social media in marketing strategies (marketing mix).
30%
50%
Over 70%
Over 90%
Metoda selling melalui building relationship adalah
Personal Selling
Hard Selling
Soft Selling
Selling from Home
Kelompok pengembangan konten dengan menggunakan aspek emosional adalah
Memberikan inspire
Mengutamanakan convince
Berbasis education
Content Marketing
Salah satu cara meningkatkan popularitas di sosial media adalah ?
Suka memberikan hoax supaya terkenal
Memberikan komentar negative karena tidak sesuai keinginan kita
Memberikan komentar positif terhadap konten teman
Unfollow teman
Cara untuk mengoptimasi profil pada instagram bisnis adalah
Membuat username menggunakan nama artis
Membuat username panjan dalam bentuk kalimat
Membuat username dengan karakter lambang
Membuat username yang simple dan mudah diingat
Hari Sumpah Pemuda diperingati setiap tanggal ?
8+5+5x2-5
8+7-5:5+8
28:3+5+7-2
8x4:2+8+4
Yang tidak termasuk meningkatkan engagement pada instagram adalah ?
Foto/Video baru dan menarik
Testimoni Customer
Video atau foto kecelakaan
Posting product knowledge
Anda posting foto jaringan fiber optik dengan latar belakang gunung Merapi, caption apa yang palng tepat untuk menapatkan respon positive dari follower ?
Tolong share alamat rumahmu di daerah gunung merapi ya...
Bagaimana pengalamanmu ke gunung Merapi ?
Kenapa biaya transport ke gunung Merapi mahal ?
Saya bosan ke Merapi, kamu ?
Tipe konten yang sering di posting di Facebook, kecuali
Penelitian
Promosi
Entertainment
Informasi
Manfaat menggunakan Fane Page Facebook adalah ?
Berjualan produk dan tidak perlu dikelola
Melakukan survey
Membagikan berita terbaru
Melakukan bisnis online secara profesional
Cara meningkatkan engagement pada Facebook dan medsos lainnya adalah (kecuali)
Reply dan like komentar teman
Posting konten milik orang tanpa validasi
Posting konten menarik
Membuat konten dan mengajukan pertanyaan
1. Social networks are organized primarily around __________.
a. brands
b. people
c. discussions
d. interests
2. Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
3. Which social network is considered the most popular for business to business marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
4. One advantage a non–profit has when opening a private social network is
a. its tax-exempt status makes the startup cost of a private social network more affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
5. Larger social networking sites
a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
7. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
8. Facebook Places is targeted at large brands and companies with big budgets.
a.true
b.false
9. It is considered a best practice to interact under a personal account on LinkedIn.
a.true
b.false
10. A white label social network’s primary difference is that it is privately run by a nonprofit organization or corporation.
a.true
b.false
11. What methods of social network marketing should a company always use?
a. Blogging the only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
12. What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
14. What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do.
d. It allows more chances for the company to put
What aspects are behind viral content?
Big companies
Creativity
Hard-work
Strategy
Luck
In the context of the reading, what does the word "viral" mean?
something that will affect your computer
something that spreads quickly
something that will affect your body
Through viral marketing, the users _________ to share the content.
should be paid
should be forced
should choose
What is the natural habitat for viral marketing?
(a)
According to the text, what is the most general example of viral marketing?
youtube
gmail
yahoo
What is the possible disadvantage of viral marketing?
misinterpretation of the message
the price of this service
the damage made to the computer
What are the steps of a viral marketing campaing?
record your video, send it to your contacts and share it to the public
create attractive content, upload it and promote it
know your target, make content and publish it
Determine if the following statement is true or false: virality happens always by accident.
true
false
What is the shown dispersion strategy?
when the user doesn't know that is seeing advertising.
when the user recognizes advertising at the end.
when the user recognizes the advertising in the beginning.
What is the concealed strategy?
When the user recognizes the brand at the end.
When the user recognizes the brand at the beginning.
When the user never knows the brand.
Who does the main job in viral campaings?
(a)
Determine if the following statement is true or false: only big companies can go extremely viral.
true
false
What was the strategy used by IHOP?
Using twitter to advertise their food.
Changing one of the letters of its name.
Giving free burgers to teens.
Who started viral marketing?
(a)
Viral marketing saves you (a) .
Viral marketing adalah strategi promosi untuk membuat iklan yang ....
viral
keren
bagus
biasa
Viral marketing mengandalkan ... untuk menjadi promotornya.
audience
produsen
content creator
copywriter
Strategi viral marketing bisa dikaitkan dengan istilah word of mouth yang dapat menunjang ....
brand awareness
brand management
brand maker
brand selfness
Salah satu keuntungan viral marketing adalah menghemat biaya iklan. Padahal, biaya iklan itu sifatnya ....
relatif
tetap
berubah
mahal
Semakin viral bisnis anda, semakin terkenal bisnis anda. Berarti viral marketing ini termasuk dalam kelebihan dalam ....
menghemat biaya iklan
meningkatkan brand awareness
kesempatan diliput oleh berbagai media
Apabila kita tidak berhati - hati dalam melakukan brainstorming content dengan baik, risiko iklan bisnis yang sudah terlanjut terpublish akan ....
berpotensi mendapatkan citra negatif
dianggap spam
sulit diprediksi
Penyebaran konten viral yang terlalu intens tidak selamanya baik. Ketika menjadi pusat perhatian, kemungkinan besar iklan anda akan muncul di berbagai tempat, sehingga ....
berpotensi mendapatkan citra negatif
dianggap spam
sulit diprediksi
Bila konten viral marketing dianggap spam, konsumen akan merasa ....
bosan
menarik
menggiurkan
humor
Viral marketing memiliki skenarion hit or miss. Jika konten tersebut adalah miss, artinya ....
konten tersebut menjadi viral
konten tersebut tidak viral
konten tersebut dishare oleh banyak orang
konten tersebut memiliki insight yang banyak
Dalam viral marketing, audiens adalah ....
pasar
content creator
copywriter
channel
Social media seperti Youtube, Facebook, Instagram, Twitter, Tiktok, termasuk dalam unsur ....
audiens
market
channels
influencer
Agar dapat mengetahui data likse, komentar, klik, views, sebaiknya menggunakan ....
audiens
channel
social media analytic
campaign
Seorang ahli saraf di Universitas Southern California, ... merupakan penggerak utama sesorang mengambil keputusan.
emosi
social media tools
viral marketing
brand awareness
Menggunakan hashtag dalam penyebaran konten, dapat meningkatkan ....
emosi
analytic
brand awareness
trend jacking
Social outreach dapat membuat konten promosi anda menjadi viral dengan menggandeng ....
pasar
audiens
influencer
trend jacking
