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WorksheetsMarketing Distribution Quizziz Part I
Total questions: 20
Worksheet time: 13mins
Why are Channels of Distribution needed in Marketing?
They adjust differences between producers and consumers
They provide marketing functions
They increase marketing efficiency
All of the above
A channel of distribution is made up of the organizations and individuals who participate in the movement and exchange of products and services from the producer to the final consum
True
False
In a direct channel there are intermediary businesses that perform some of the marketing functions.
True
False
In a direct channel, the producer sells directly to the final consumer
True
False
Channel management tools include technology that helps manage a channel of distribution. Which one of the options below is NOT a channel management tool?
Cross-Platform Analysis (CPA) software
Electronic Data Interchange (EDI)
Customer-Relationship Management (CRM) software
Supply Chain Management (SCM) software
Wholesalers are companies that assist with distribution activities among businesses. They do not work with final consumers in any significant way. Their role is to provide needed marketing functions as products and services move through the channel of distribution between producers and other businesses.
True
False
Wholesalers can provide access to new and international markets and to small and medium-sized companies and retailers.
True
False
What statement about retailers such as TARGET is NOT TRUE?
No merchandising needed
Highly vested in customer experience
Require a warehouse
Requires high capital to open a store
Physical distribution (also known as logistics) is the process of efficiently and effectively moving products and materials through the distribution channel.
True
False
Common options for storing and handling products while they are moving through the distribution channel include what?
Warehouses
Distribution Centers
Packaging options
All of the above
Physical distribution includes what activities?
Transportation, storage, product handling and information processing
Transportation, storage, product handling
Storage, product handling and information processing
Transportation, storage and information processing
What are the categories of wholesalers?
Full-service wholesalers, limited-service wholesalers, agents, brokers
Full-service wholesalers, limited-service wholesalers
Agents and brokers
What specialized services do wholesalers NOT offer?
Marketing research
Individualized branding and packaging services
Computer technology to process orders faster
Legal services
Wholesalers have shifted their focus to serve small and medium-sized retailers because some large retailers refuse to deal with wholesalers, instead choosing to work directly with manufacturers.
True
False
Girl Scout Cookies sales are mostly done through what retail channel?
Door-to-door selling
Home Sales
Mail-order catalogs
Other Non-store retaililng
Vending machines and kiosks are examples of what kind of retailing?
Service retailers
Retailing based on location
Non-store retailing
The distribution function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.
True
False
A retailer is the final business organization in an indirect channel of distribution for consumer products.
True
False
What are three common ways to classify retailers?
Product mix, location and non-store retailing
Product mix, location and retailing
Location, non-store retailing and international markets served
In what ways has retailing changed in response to shifting consumer preferences and changes in the business environment? Select the answer that is NOT TRUE.
Shift in the types of stores that consumers prefer
Development of global retailing
Incorporation of new technologies
Decrease in franchising
