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Marketing Distribution Quizziz Part I

Total questions: 20

Worksheet time: 13mins

Name
Class
Date
1.

Why are Channels of Distribution needed in Marketing?

a)

They adjust differences between producers and consumers

b)

They provide marketing functions

c)

They increase marketing efficiency

d)

All of the above

2.

A channel of distribution is made up of the organizations and individuals who participate in the movement and exchange of products and services from the producer to the final consum

a)

True

b)

False

3.

In a direct channel there are intermediary businesses that perform some of the marketing functions.

a)

True

b)

False

4.

In a direct channel, the producer sells directly to the final consumer

a)

True

b)

False

5.

Channel management tools include technology that helps manage a channel of distribution. Which one of the options below is NOT a channel management tool?

a)

Cross-Platform Analysis (CPA) software

b)

Electronic Data Interchange (EDI)

c)

Customer-Relationship Management (CRM) software

d)

Supply Chain Management (SCM) software

6.

Wholesalers are companies that assist with distribution activities among businesses. They do not work with final consumers in any significant way. Their role is to provide needed marketing functions as products and services move through the channel of distribution between producers and other businesses.

a)

True

b)

False

7.

Wholesalers can provide access to new and international markets and to small and medium-sized companies and retailers.

a)

True

b)

False

8.

What statement about retailers such as TARGET is NOT TRUE?

a)

No merchandising needed

b)

Highly vested in customer experience

c)

Require a warehouse

d)

Requires high capital to open a store

9.

 Physical distribution (also known as logistics) is the process of efficiently and effectively moving products and materials through the distribution channel.

a)

True

b)

False

10.

Common options for storing and handling products while they are moving through the distribution channel include what?

a)

Warehouses

b)

Distribution Centers

c)

Packaging options

d)

All of the above

11.

Physical distribution includes what activities?

a)

Transportation, storage, product handling and information processing

b)

Transportation, storage, product handling

c)

Storage, product handling and information processing

d)

Transportation, storage and information processing

12.

What are the categories of wholesalers?

a)

Full-service wholesalers, limited-service wholesalers, agents, brokers

b)

Full-service wholesalers, limited-service wholesalers

c)

Agents and brokers

13.

What specialized services do wholesalers NOT offer?

a)

Marketing research

b)

Individualized branding and packaging services

c)

Computer technology to process orders faster

d)

Legal services

14.

Wholesalers have shifted their focus to serve small and medium-sized retailers because some large retailers refuse to deal with wholesalers, instead choosing to work directly with manufacturers.

a)

True

b)

False

15.

Girl Scout Cookies sales are mostly done through what retail channel?

a)

Door-to-door selling

b)

Home Sales

c)

Mail-order catalogs

d)

Other Non-store retaililng

16.

Vending machines and kiosks are examples of what kind of retailing?

a)

Service retailers

b)

Retailing based on location

c)

Non-store retailing

17.

The distribution function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.

a)

True

b)

False

18.

A retailer is the final business organization in an indirect channel of distribution for consumer products.

a)

True

b)

False

19.

What are three common ways to classify retailers?

a)

Product mix, location and non-store retailing

b)

Product mix, location and retailing

c)

Location, non-store retailing and international markets served

20.

In what ways has retailing changed in response to shifting consumer preferences and changes in the business environment? Select the answer that is NOT TRUE.

a)

Shift in the types of stores that consumers prefer

b)

Development of global retailing

c)

Incorporation of new technologies

d)

Decrease in franchising