An information revolution can be made possible by a single invention of a system.

An information revolution is possible for any society.

If Irving Fang talks about the Information Revolution, who talked about the Media Map of History?

For Irving Fang, history started when?

What goal/s does the Hypodermic Needle Effect Theory best fulfill? Check all that applies.

The Direct Effect Theory was superseded by the Limited Effects Paradigm. This means that:

1. Direct Effects Theory is no longer valid.

2. Media has limited effects.

3. Media does not have powerful effects.

4. Direct Effects Theory has been debunked.

What are the assumptions of the Direct Effects paradigm about the audience?

1. Audience are passive recipients of the message.

2. There are no intervening variables between the media messages and the audience.

3. The audience does not have to capacity to interpret, discount, or distort the media messages they receive.

4. All audience members are the same and interpret messages the same way.

The Two Steph Flow Theory highlights the importance of interpersonal relationships in decision making. What does it say about opinion leaders?

1. One has to have social contact with opinion leaders.

2. YouTube "influencers" can be considered as opinion leaders.

3. Only relatives and close friends can be opinion leaders.

4. Opinion leaders are more exposed to media.

The Diffusion of Innovations theory is a multi-step flow theory that examines the conditions that may increase or decrease the adoption of an innovation.

1. Unlike the 2Step Flow theory, it identifies the mass media as an important communication channel.

2. Like the 2 Step flow theory it takes into account the value of interpersonal relationships.

3. One has to have ample knowledge about an innovation before adoption.

4. An innovation has to be consistent with the receiver's existing values and past experiences of an audience before adoption.