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WorksheetsDigital Marketing with Facebook and You
Total questions: 10
Worksheet time: 8mins
What are the 4 Ps of Marketing?
Product, Price, Place, Promotion
Platform, Price, Product, People
Place, Promotion. People, Product
None of the above
What is Marketing?
The combination of positioning, added value services, and pricing
The science of studying market behavior and preparing a product for the marketplace.
A process that leads to change, which occurs as a result of experience and increases the potential for improved performance
Engagement to enable their understanding and application of knowledge, concepts, and processes.
Which of the following is a Marketing Platform?
YouTube
All of the above
Give 2 Main Benefits of using Facebook as a Marketing Platform
Everyone is using a smartphone
In the Philippines, most people use Facebook over other Social Media Platforms
Ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install a conversion pixel on your website to track the activity.
Give the 3 Levels of a Marketing Funnel:
(a)
What are the three aspects of the Facebook Customer Excellence Process?
Prepare, Be Human, Open
Prepare, Be Meta, Close
Prepare, Be Human, Close
Prepare, Be SYNK, EAR
What's the difference between GBG Clients and SBG Clients?
(a)
GBG/SBG status is permanent, clients can no longer move from one to another.
True
False
Which of these isn't a part of BE HUMAN?
Begin with the Advertiser's Issue
Understand the Advertiser's Issue
Action to Take
Notetaking
Enumerate the steps to the BE HUMAN journey
(a)
