WorksheetsUnit 1 and 2 Quiz
Total questions: 52
Worksheet time: 37mins
The marketing function called distribution includes radio and television commercials.
True
False
Determining how and where a product will be distributed is a function of distribution utility.
True
False
Customer profiles can affect product packaging.
True
False
In marketing CRM stands for creativity, recourses, and management.
True
False
Market segmentation is the process of classifying customers by their needs and wants.
True
False
Displaying Christmas items after Thanksgiving is a function of place utility.
True
False
Developing, maintaining, and improving a product is the function of information management.
True
False
Having no market plan is okay when you have a really neat product.
True
False
Target marketing means coordinating all marketing decisions in order to reach a specific population.
True
False
Identifying target markets the and marketing mix is a marketing plan.
True
Ffalse
In marketing terms, who is the person that buys a product?
retailer
consumer
purchaser
customer
What is the term for data describing a group's personal characteristics, life-styles, attitudes and location?
marketing plan
customer profile
marketing mix
utility
Sephora sells cosmetics by catalog as well as over the Internet. This is an example of what utility?
form
time
place
promotion
The new trend towards fitness and health has led to sleeker, glossier covers on health magazines. In marketing terms this function is called?
distribution
pricing
selling
promotion
By accepting credit cards and personal checks for his products, Ed's Deli started to make a larger profit. What utility was increased?
possession
form
time
selling
Marketing decisions concerning creation and presentation of a product
(a)
Marketing decisions about how to inform the public about a product
(a)
Adding value to a product by explaining its features and benefits
(a)
Formal, written document directing activities for a specific time period
(a)
Identifies target markets and sets marketing mix choices
(a)
Adding value to a product
(a)
Making a product available at a time convenient for the customer
(a)
To be profitable, a business works to meet the needs and wants of customers
(a)
A series of tasks performed for a customer
(a)
A specific group identified for a market
(a)
By agreeing to fill out a survey at the mall, Joan and Trish were taking part in a(n) (a) .
Surf City USA decided to open a new store beside Blue Water Outfitters. This is an example of (a) marketing.
Separating a population into smaller groups of potential customers with similar characteristics is called
market (a) .
According to the text, marketing is an umbrella term that includes ____________________ activities and has
____________________ functions.
(a)
Before going on vacation Mr. and Mrs. Smyth purchased airline tickets and a new wardrobe. New wardrobe is
an example of ____________________. Airline tickets are an example of ____________________.
(a)
Pamela is responsible for deciding how and where to store her company's product before it is sent to retail
stores. Pamela performs a marketing function called (a) .
(a) is a company's percentage of total sales volume generated by itself and all competing companies
In the marketing mix, (a) refers to decisions about advertising and publicity.
Doctor Johnson sees his dental patients from 8 a.m. to 1 p.m. and from 2 p.m. until 7 p.m. Tuesday through
Saturday. These hours increase the (a) utility of Dr. Johnson's dental practice.
The group known as Generation Y are savvy purchasers and skeptical consumers.
True
False
Internal strategies revolve around three Cs, company, customers, caring, of marketing.
True
False
When doing a customer analysis, studying peoples habits is a good source of information.
True
False
MasterCard found that by increasing security measures online purchasing increased.
True
False
An economy in recession poses a threat to nearly all companies.
True
False
According to the law, telemarketing agents are allowed to call anyone anytime.
True
False
Illegal dumping in marketing terms is an environmental issue.
True
False
Large companies will usually use a five-year marketing plan.
True
False
A market strategy is an expectation that reflects a plan's objectives.
True
False
Good marketing relies on good plans.
True
False
SWOT analysis and environmental scan are found in what part of a market plan?
executive summary
objectives
appendix
competition registry
Marketers who produce and distribute products that are necessities such as food, shelter and clothing are interested in consumer's __________
income tax
discretionary income
disposable income
gender
What is the value that a nation gains by selling what it produces most efficiently?
trade deficit
foreign direct investment
comparative advantage
balance of trade
The advantage a company has over its competition is referred to as ____________.
marketing mix
marketing strategy
key point of difference
goals and objectives
When a country has natural resources or talents that allow it to produce an item at the lowest cost possible, it is called what?
absolute advantage
embargo
protectionism
comparative advantage
A(n) (a) evaluates a company's marketing objectives, strategies, budgets, organization, and performance.
The term for the type of income used when buying boats or second houses is commonly referred to as (a) Income.
Companies that conduct a(n) (a) are in a better position to make adjustments to their marketing mix.
