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WorksheetsBrand Quiz
Total questions: 11
Worksheet time: 6mins
An effective advertising campaign....
Revolves around a strong single idea
Should appeal to the self interest of customer
Must not wander off
All of the above
Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?
Desirable benefit
Good packaging
Strong beliefs and values
Service inseparability
The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as
Profiling
Profiled Segmentation
Segmentation
Positioning
To have value, a brand must offer which one of the following?
A simple product range with a defined set of features
A complex product range with a defined set of features
Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers
An identity through which the customer can trace the party responsible for supplying the product
_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition
Market share
Brand share
Product share
Customer share
Logo is...
an advertisement that shown on TV or social media
a mark, sign, or word that represent an idea into a story
a symbol made up of text and images that identifies a business
a group of colored points on a flat surface that shown effect colors
______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
Brand attitude
Brand Associations
Brand relationship
Brand image
Business process of creating relationship with and satisfying customers
Advertisement
Market Research
Marketing
Market Study
The product or service that can differentiate from competitors but can satisfy the same needs are called
brand
superbrands
customized brands
value products
The state which describes how well the market offering fulfill the customers' needs
brand imagery
brand feelings
brand salience
brand performance
The added value on products or services are
brand equity
advertising
branding
valuing
