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Introduction to DBD

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Digital business is the end goal, digital transformation is the process that companies undergo in order to get there.

a)

True

b)

False

2.

In the digital age, competitive advantage comes from complementary products and network effects.

a)

True

b)

False

3.

The Porter’s five forces framework refers to:

a)

The threat of new entrants - Threat of substitutes - Bargaining power of customers- Bargaining power of suppliers - Competitive rivalry

b)

Strength – Weakness – Opportunity – Threat

c)

Customers – Competitors – Business – Platform owners – Suppliers

d)

Political – Economic – Sociocultural – Technological - Legal factors

4.

We can describe a business model by looking at how a company...?

a)

Create, Deliver, Capture, Dispose value

b)

Observe, Create, Capture, Dispose value

c)

Observe, Deliver, Capture, Displace value

d)

Create, Deliver, Capture, Defend value

5.

Digital business is just about selling online.

a)

True

b)

False

6.

There is only one type of network effect in any network.

a)

True

b)

False

7.

Digital business includes traditional players that are transforming their business with digital technologies, as well as digital-only brands.

a)

True

b)

False

8.

The value of the product increases as more consumers use it. This is:

a)

Razor-blade strategy

b)

Indirect network effect

c)

Direct network effect

d)

Complement product

9.

Ecosystem is a network of organizations and individual exchanging information and goods to create a certain value.

a)

True

b)

False

10.

E-business and Digital Business are the same.

a)

True

b)

False