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WorksheetsBU6001 Marketing Mix (Product)
Total questions: 11
Worksheet time: 6mins
Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:
Actual Product
Augmented Product
Core Product
Branded Product
Ideally, good packages should:
Help market the brand
Protect the contents
Provides convenience and ease of use
All the above
What does this image indicates?
Labeling
Packaging
Branding
None of the above
What is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the business
Slogan
Logo
Brand
Value
What is indicated if you see Emirates Airlines logo printed on Arsenal uniforms?
Brand Name Selection
Brand Positioning
Brand Development
Brand Sponsorship
Is your group progressing with assessment 2?!
Yes
No
Additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes) are considered as:
Line Extension
Co-Branding
New Brands
Multi Brands
Apple launched iPad, iPad Mini and iPad Air, what can we call these products?
Brand Development
Line Extension
Sub Brands
Multi Brands
What should be capable of registration and legal protection:
Brand Label
Brand Term
Brand Logo
Brand Name
What does the following statement indicates?
"A brand is thoughts, feelings and phycological bond between a business and a customer"
Brand Agreement
Brand Relationship
Brand Blueprint
Brand Identity
One company will introduce multiple brands in a similar product category that compete with each other. What is strategy called?
Multi Brand
Line Extension
Sub Brands
New Brands
