Font size
WorksheetsMarketing fun
Total questions: 15
Worksheet time: 8mins
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
Who is the father of Modern Marketing?
Peter Drucker
Philip Kotler
Lester Wunderman
Abraham Maslow
The practice of discouraging consumers from buying is
Metamarketing
Demarketing
Remarketing
Overmarketing
Involves creating, maintaining and enhancing strong relationships with
customers and other stakeholders. Increasingly, marketing is moving away from a focus on individual transactions and towards a focus on building value-laden
relationships and marketing networks.
Word of mouth marketing
Relationship marketing
Customer relationship
The company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions.
Delivery and meeting expectations
Understanding customer characteristics
Identification with the company
Permission Marketing (choose the two related statement)
This type of marketing helps develops a relationship with the customer by combining brand education and entertainment
The focus of this type of marketing is to encourage the customers to be a part of a longer-term marketing campaign by inviting them to join and providing an incentive for them to remain within the campaign
Customers must first give their permission to the brand before it can send them promotional messages
a customers desire, willingness, and ability to pay for a particular product or service, which will help fulfill their wish. Refers to this statement is a definition of......
Targeting
Demands
Marketing Concept
Selling Concept
Holistic marketing does not include:
Relationship marketing
Integrated marketing
Internal marketing
Digital marketing
Social responsibility marketing
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
Multi-segment approach
Concentration approach
Total market approach
Differentiated market approach
The dimension of product mix which measures how closely the different product lines are related is referred to as :
Width of product mix
Length of product mix
Depth of product mix
Consistency of product mix
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
Through this component of marketing mix, the goods and services are made available at right place, at right time to right people without change
Place Mix
Product Mix
Promotion Mix
Price Mix
Which of the following is a function of label?
Product Differentiation
Innovational Opportunity
Describe the Product and specify its contents
Product Protection
A Complimentary Good is?
Something that goes with your outfit.
Something you buy instead of something else.
Something you buy to improve something you bought
What you give up to buy something else.
