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Chapter 3 - Organizing and Drafting Business Messages

Total questions: 23

Worksheet time: 12mins

Name
Class
Date
1.

When brainstorming to generate ideas, you should

a)

critique each idea as it is suggested.

b)

record ideas without judging them.

c)

always work alone for greater efficiency.

d)

allow no more than five ideas to be discussed.

2.

You will create clear, readable messages if you

a)

proceed free form from one idea to the next for maximum creative effect.

b)

avoid emphasizing important ideas to allow readers to judge for themselves.

c)

group similar items together and emphasize important ideas.

d)

do not follow any pattern that restricts the free flow of your ideas.

3.

The direct strategy would be most appropriate when

a)

delivering bad news.

b)

presenting ideas requiring persuasion.

c)

expecting the audience to be pleased, mildly interested, or neutral.

d)

revealing sensitive news.

4.

Which of the following business messages would use the direct strategy?

a)

A letter denying credit to a customer

b)

A sales letter

c)

A letter rejecting a customer's claim

d)

An e-mail to your staff reminding them of the upcoming all-staff meeting

5.

Which of the following is an advantage of the direct strategy?

a)

Minimizes a negative reaction

b)

Respects the feelings of the reader

c)

Saves the reader time

d)

Encourages a fair hearing

6.

Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?

a)

A number of employees have asked about telecommuting options.

b)

Many businesses have been implementing telecommuting programs, and we have studied their programs extensively.

c)

Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company.

d)

Our new telecommuting program will begin on August 1.

7.

Which of the following is an advantage of the indirect strategy?

a)

Saves the reader's time

b)

Respects the feelings of the audience

c)

Prevents frustration

d)

Sets a proper frame of mind

8.

When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should

a)

put the bad news first.

b)

begin with the main idea.

c)

explain all background information first.

d)

send the message via e-mail, text message, or IM.

9.

What kind of sentence contains only one independent clause?

a)

Simple sentence

b)

Compound sentence

c)

Complex sentence

d)

Compound-complex sentence

10.

What kind of sentence contains at least two independent clauses and a dependent clause?

a)

Simple sentence

b)

Compound sentence

c)

Complex sentence

d)

Compound-complex sentence

11.

Which of the following is a simple sentence?

a)

If health insurance costs continue to rise, employee copays may increase.

b)

Having healthy employees decreases the cost of monthly premiums; therefore, we will be implementing a wellness program.

c)

HMO and PPO insurance plans offer additional cost savings.

d)

Because we will be reducing employee health insurance benefits, some employees may be unhappy; however, we must make sure that they understand the reason for the change.

12.

What is a sentence fragment

a)

Two independent clauses connected without punctuation or a conjunction

b)

Two independent clauses connected by a comma without a conjunction

c)

A broken-off part of a complex sentence

d)

The part of a sentence containing the verb

13.

What is a comma splice?

a)

Two independent clauses run together without punctuation or a conjunction

b)

Two independent clauses joined by a comma without a conjunction

c)

A broken-off part of a complex sentence

d)

Two dependent clauses

14.

What is a run-on sentence?

a)

Two independent clauses run together without punctuation or a conjunction

b)

Two independent clauses joined by a comma without a conjunction

c)

A broken-off part of a complex sentence

d)

An independent clause containing two dependent clauses

15.

Which of the following contains no sentence faults?

a)

Which is why we are considering new health insurance options.

b)

HealthNet's coverage is extensive, and the rates are fair.

c)

Review the list of benefits, then let me know what you think.

d)

Having good health insurance is important to employees we need to keep that in mind.

16.

To emphasize an idea through mechanics, place it in

a)

boldface

b)

a different font style.

c)

capital letters.

d)

Any of these techniques would emphasize the idea

17.

To emphasize an idea through style, place it

a)

in a simple sentence.

b)

in a dependent clause

c)

in the middle of a sentence

d)

Any of these techniques would emphasize the idea

18.

Which of the following sentences is most effective in de-emphasizing the bad news?

a)

Although cash refunds are not offered, you can exchange resalable merchandise.

b)

Although you can exchange returned merchandise, cash refunds are not available.

c)

Since we only exchange merchandise, it is impossible for you to receive a cash refund.

d)

Because of our exchange policy, you may not receive a cash refund.

19.

Which of the following uses parallel structure?

a)

Our new paralegal must be smart, efficient, and have flexibility.

b)

The accident shattered her pelvis, dislocated her foot, and her spinal column was broken in three places.

c)

Big business demands superior forecasting, reporting, and analyzing.

d)

A good financial planner must be certified, competent, and must possess ethical standards.

20.

Which of the following sentences uses modifiers correctly?

a)

Competent in computer graphics, our Web site was designed by Gloria.

b)

To take advantage of the discounted pricing, place your order immediately.

c)

To meet customers' orders, shipments must be increased.

d)

Placing the proposal on the desk, the office was left by John.

21.

Paragraphs are coherent when

a)

all sentences are written in the active voice.

b)

each sentence includes dependent and independent clauses.

c)

ideas are linked; that is, one idea leads logically to the next.

d)

All answer choices are correct.

22.

Transitional expressions such as next, first, and finally are useful to show

a)

cause and effect.

b)

illustration.

c)

comparison and contrast.

d)

time association.

23.

Paragraphs should

a)

focus on as many ideas as necessary.

b)

avoid the repetition of key or similar words.

c)

contain long, solid chunks of print.

d)

contain eight or fewer printed lines.