The process of determining the best media that meets a campaign’s objectives is known as

A firm that creates advertisements, commercials, and other parts of promotional campaigns for its clients

Outlines the goals, primary message, budget, and target market for the advertising campaign.

The total number of people expected to see an advertisement.

Refers to the number of times the advertisement appears before the customer.

Refers to the cost of an advertisement per one thousand impressions.

The number of copies distributed to subscribers in a defined time period.

The time between reserving the advertisement space or broadcast time and when the advertisement actually runs

A coordinated series of related advertisements with a single idea or theme.

A statement designed to grab the attention of viewers so they will read the rest of the advertisement.

Advertisement text that provides information and sells the product.

Verbs that tell the readers what to do.

The visual aspect of the style and arrangement of type.

A particular style for the printed letters of the alphabet, punctuation, and numbers

In typography refers to the thickness and slant of the letters.

All the elements that illustrate the message of an advertisement.

The arrangement of the headline, copy, and art on a page.

The blank areas on a page where there is no art or copy.

Identifies the person or company paying for the advertisement.