WorksheetsMarketing 4
Total questions: 12
Worksheet time: 7mins
A product that is not associated with a national or private brand name is called a ________.
Generic brand
Co-brand
Mega brand
Store brand
The most popular base for segmenting markets and customer groups is geographic segmentation.
True
False
A group that includes a cross section of the entire population that is targeted.
Marketing research
Data
Secondary data
Representative sampling
Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.
Qualitative data
Market research
Quantitative data
Database
Facts and figures from which conclusions can be drawn.
Qualitative data
Market research
Quantitative data
Database
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
A pattern of change in consumer behavior that leads to changes in the marketing mix. Often combines research on customers, competition, and possible opportunities.
Primary
Marketing trend
Secondary data
Focus group
Gathering and analyzing information to help make sound marketing decisions.
Data
Marketing Research
Primary Date
Survey
