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WorksheetsReal Sustainable Living
Total questions: 10
Worksheet time: 3mins
Which companies have been accused of Greenwashing?
Shell
McDonald’s
Starbucks
All of the above
True or False: Marketing a car with a small petrol engine as zero-emission is Greenwashing
True
False
Which is another form of Greenwashing?
Bluewash
Sweatwash
Deep Greenwash
All of the above
This can be used to spot Greenwashing:
Suggestive advertising
Research published by the company in question
Interviews from the company CEO
Testimonies from company workers
These are effects of Greenwashing:
Helping the environment
Purchasing dangerous products
Helping different NGOs
Reducing carbon footprint
True or False: Refusing to release information about your product or packaging counts as Greenwashing
True
False
True or False: Environmental claims with too much jargon that confuses customers may lead to Greenwashing
True
False
How do you protect yourself from Greenwashing?
Look for marketing language that is simple
Avoid jargon
Fact check data from advertisements
All of the above
Which is not a deadly sin of Greenwashing
Sin of No Proof
Sin of Green Wrath
Sin of Worshiping False Labels
Sin of Fibbing
What should companies do to avoid greenwashing?v
Pay scientists
Advertise more frequently
Collect credentials for Authenticity
Lie
