Font size
WorksheetsCRM Terminology Quiz
Total questions: 20
Worksheet time: 7mins
It is ______ to send email to someone who has opted in your newsletter.
Ethical
Unethical
impractical
ambitious
What do you do with customers with low CLV?
Send them gifts
Offer the Coupons
Ignore them subtlly
Add them to VIP list
The upper part of the sales funnel represents __________
Prospects
Suspects
Customer
Advocates
It is mandatory according to the EU laws to display privacy policy clearly before collecting data from customers.
True
False
Neither true , nor false
Both true and false
PPC could be high because of _________
Low quality landing page
Bad targeting
Improper campaign setup
Large bank account
The customer journey for ________ involvement products is usually longer.
high
medium
low
luxury
Data mining is finding _____ in large datasets.
hole
patterns
gold
resources
Customer touchpoints is where _________
customer interact with the brand
customer do not interact with the brand
customer heart belongs
None of the above
All customers are our prospects.
True
False
Both
None
A dashboard a hollistic display of ________
customers
sales
reports
None
Sandbox environment is used for _________
Production
Development
Marketing
Consumption
A/B testing helps us determine ________
Which landing page is better?
What headlines are working?
Which image is more attractive?
None
Some of the features in CRM are available through ________
Second party integration
Money
Third party integration
Thinking
Cloud based CRM is less expensive.
True
False
Not always
None
Customer Equity ________
can be measured
cannot be measured
None
Both
You always get the ROI on CRM immetiately.
True
False
IMC means you are communicating through ______
Radio and TV
Events and Workshops
Newspaper and Magazines
Social Media
All of the above
Which of the following is not needed to implement CRM?
Internet
Server
Computer
Sanitizer
_________ modelling can be used to ________ customer's behavior.
Prescriptive, manipulate
Predictive, forecast
Descriptive, explain
None of the above
Which of the following is not a methodology to develop CRM software?
Agile
Waterfall
Devops
Rice
