WorksheetsPRODUCT DECISIONS
Total questions: 18
Worksheet time: 9mins
A way to increase the consistency and control the quality of the product mix is:
by increasing the price of the product lines
by standardizing the manufacturing and distribution processes
by lowering the costs in the commercialization of the products
Which one is NOT true about Cobranding?
Cobranding presents two brands jointly to the consumer.
Cobranding often serves as a strategic alliance.
Cobranding isn’t always beneficial.
The consumer isn't always aware of an alliance.
An advantage of cobranding is that:
multiple products can be marketed at the same price.
both companies enjoy limited liability.
both partners leverage their strengths to enter new markets.
it ensures greater consistency in products.
Which is NOT an advantage of a strong brand?
Better perception on product performance
Better acceptance to competitor actions
Better efficiency in marketing communication
Better profit margin
It is not an example of a key characteristic for the identification of a product:
Bom Bom Bum’s stick
The bottle of
Coca-Cola
Melvin, the one from Choco Crispies
Iphone's incoming message beep
Narrowing or decreasing the number of product lines carried is called:
Stretching downward
Modification
Contraction
Filling
A specific model, brand, or size of a product within a line
Product image
Product length
Product depth
Individual product
What is the function of food packaging?
To protect and promote the food
To make opening the food product hard
To have excess material to throw in the rubbish bin
to make the food product more exciting
Environmentally friendly products in packaging are increasing
True
False
People who are into their health and fitness want packaging that:
is colourful and attractive
focuses on the ingredients
is fun
is expensive
Packaging
Packing
Labelling
None of the above
A successful clothing brand, decides to start marketing shoes and various fashion accessories under its own brand.
Line Extension
Brand Extension
Multi Brand
New Brand
Apple brings out its next iPhone
Line Extension
Brand Extension
Multi Brand
New Brand
_____ occurs when two companies are jointly involved in the manufacturing and marketing of a product.
Multi-branding
Brand licensing
Value Proposition
Co-Branding
3. What is a product line?
Group of related product items.
One product item.
Most businesses use which 4 dimensions to describe their product mixes?
Width
Depth
Length
Long Product Mix
Consistency
________ contributes to a product's usefulness as well as to its looks.
Style
Design
Package
Brand
Functionality
Which of the following is the least desirable quality for a brand name?
It should suggest something about the product's benefits and qualities
It should be easy to pronounce, recognize, and remember.
The name should be a long word to get attention.
The name should translate easily into foreign languages.
It should be distinctive.
