NEW
Font size
S
M
L
XL
WorksheetsInfluencing Consumers Yr. 10 Business and Economics
Total questions: 43
Worksheet time: 14mins
Name
Class
Date
1.
Showing favouritism towards one entity over another
a)
bias
b)
product mix
c)
peer group
d)
market coverage
2.
A mix of internet and traditional marketing methods
a)
advertising
b)
blended marketing
c)
people
d)
market dimensions
3.
Choosing to avoid the purchase of particular products or brands for ethical, moral or political reasons
a)
advertising media
b)
product placement
c)
boycott
d)
market segmentation
4.
Physical resources a business owns and uses in production; includes factories, machinery and equipment
a)
brand or brand identity
b)
product positioning
c)
percentage mark-up
d)
capital
5.
When a business can produce and sell goods or services better than its competitors
a)
competitive advantage
b)
promotion
c)
personal selling
d)
market share
6.
A market where a large number of businesses compete with each other to satisfy the demands of a large number of customers
a)
customer base
b)
product placement
c)
competitive market
d)
niche market
7.
A person’s overall feeling about an object or activity
a)
brand name
b)
consumer attitude
c)
personality
d)
marketing
8.
A duty for management to take into consideration the broader social welfare of the community, including its people and the environment, when making business decisions
a)
brand symbol or logo
b)
promotion mix
c)
corporate social responsibility
d)
marketing data
9.
All the learnt values, beliefs, behaviours and traditions shared by a society
a)
consumer buying behaviour
b)
psychological factors
c)
physical evidence
d)
culture
10.
The amount of a particular good or service that a customer will want to purchase at a given price
a)
demand
b)
public relations
c)
place
d)
marketing mix
11.
Making a product stand out by providing unique or superior value to customers in comparison with competitors’ products
a)
crisis communication plan
b)
differentiation
c)
price
d)
marketing plan
12.
Making a purchasing decision based on a company’s values and behaviours
a)
crisis public relations
b)
public relations campaign
c)
ethical consumerism
d)
marketing profitability analysis
13.
Adding a new product (which can be a good or a service) to an existing product line, or significantly improving an existing product or process
a)
culture
b)
publicity
c)
primary data
d)
innovation
14.
The resources — including materials, equipment and labour — used in the process of production
a)
inputs
b)
publics
c)
primary target market
d)
materialism
15.
The development of something new
a)
customer attitude
b)
invention
c)
process
d)
media
16.
The goods and materials held as stock by a business
a)
customer base
b)
quote
c)
inventory
d)
motives
17.
An inventory system that ensures the correct materials arrive just as they are needed in the operations process
a)
customer loyalty program
b)
risk management
c)
product
d)
just-in-time
18.
The temporary lending of money, usually by a financial institution
a)
loan
b)
sales analysis
c)
product development
d)
niche market
19.
The process of planning and executing the development, pricing, promotion and distribution of products to create exchanges that satisfy individual and organisational objectives
a)
customer service
b)
marketing
c)
product life cycle
d)
non-store retailing
20.
An operations strategy that manages the use, storage and delivery of materials to ensure the correct number of inputs is available to the operations system when required
a)
distribution channels
b)
secondary data
c)
materials management
d)
packaging
21.
The reasons why individuals do something
a)
diversification
b)
secondary target market
c)
product mix
d)
motives
22.
The practice of relocating a business’s processes from one country to another, to take advantage of lower costs
a)
offshoring
b)
sociocultural influences
c)
product placement
d)
peer group
23.
The use of internal and external ideas by a business to improve its processes or products
a)
e-marketing
b)
open innovation
c)
product positioning
d)
people
24.
The area of a business that consists of all the activities engaged in producing goods and services
a)
exports
b)
statistical interpretation analysis
c)
operations
d)
percentage mark-up
25.
The end result of a business’s efforts; the good or service that is delivered or provided to a consumer
a)
external data
b)
survey
c)
promotion
d)
output
26.
Reducing costs by transferring tasks normally completed by the business to outside suppliers
a)
outsourcing
b)
target market
c)
promotion mix
d)
personal selling
27.
A group of people with whom a person closely identifies, adopting their attitudes, values and beliefs
a)
image
b)
peer group
c)
psychological factors
d)
personality
28.
A collection of all the behaviours and characteristics that make up a person
a)
internal data
b)
advertising
c)
personality
d)
personal selling
29.
When changes and improvements are made to the production process of a product or service
a)
brand name
b)
advertising media
c)
public relations
d)
process innovation
30.
When a new product is created or an existing product is improved
a)
product innovation
b)
consumer buying behaviour
c)
public relations campaign
d)
physical evidence
31.
A measure of efficiency; the amount of output compared to the amount of input required in production
a)
market
b)
productivity
c)
publicity
d)
place
32.
An indicator of the financial health of a business, expressed as a percentage, that measures the amount of profit that a business earns from the sales of its product
a)
market coverage
b)
crisis communication plan
c)
profit margin
d)
price
33.
What remains after all business expenses have been deducted from the money that has been collected from selling goods and services
a)
market dimensions
b)
crisis public relations
c)
publics
d)
profit
34.
Influences within an individual that affect their buying behaviour
a)
psychological factors
b)
culture
c)
quote
d)
primary data
35.
The degree of excellence of goods or services and their fitness for a stated purpose
a)
market segmentation
b)
quality
c)
risk management
d)
primary target market
36.
Activities undertaken to improve existing products or create new products
a)
market share
b)
customer attitude
c)
research and development (R&D)
d)
process
37.
To significantly modify the management or ownership structure of a company
a)
marketing
b)
customer base
c)
sales analysis
d)
restructure
38.
Official proof that a used car has been properly tested and is safe to operate and drive
a)
roadworthy certificate
b)
customer loyalty program
c)
secondary data
d)
product
39.
The websites, platforms and applications that enable users to interact in virtual networks and communities and create, share or exchange information and ideas
a)
marketing data
b)
social media
c)
secondary target market
d)
product development
40.
A report stating what a business has done, and is doing, to meet corporate social responsibilities
a)
marketing mix
b)
customer service
c)
social report
d)
product life cycle
41.
Forces exerted by other people that affect customer behaviour
a)
marketing plan
b)
distribution channels
c)
sociocultural influences
d)
sociocultural influences
42.
A compulsory fee (a percentage of the total purchase price) charged by state governments
a)
stamp duty
b)
diversification
c)
statistical interpretation analysis
d)
product life cycle
43.
The use of scientific knowledge to develop machinery and devices to solve business problems
a)
marketing profitability analysis
b)
technology
c)
survey
d)
product mix
Reset
