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WorksheetsMarketing N5
Total questions: 44
Worksheet time: 26mins
Why is Marketing Important?
Can attract new customers
It can allow businesses to enter new market
Stunts growth of a new business
Can reduce the amount of profit a business makes
If a business has more customers than others in the same market, they can become a...
Market Segment
Market Share
Market Growth
Market Leader
A business introduced Halal meat into the menu. Which market segment are they targeting?
Income/social class
Lifestyle
Religious or cultural belief
Geographical Location
Lush has brought out a new pink conditioner. Which market segment are they targeting?
Age
Occupation
Geographical Location
Gender
ASDA has become very successful for reducing their prices in their 'Just Essentials Range'. This targets which market segment?
Age
Income/Social Class
Gender
Lifestyle
Define the term 'Market Share'.
The portion of a market controlled by a particular business
The business selling the largest quantity of a particular product
The change in a markets size over a given period
The business selling the smallest quantity of a particular product
Why do businesses use a target market?
To make sure product is suitable and specific to meet customer group needs
To make sure the product is sold in the least accessible place for customers
The price can be set which will reflect
Target marketing is beneficial to businesses as money would be wasted on promoting products in the wrong segment, negatively impacting on sales.
True
False
The 4P's of Marketing is also known as what name?
The Product Market
The Product Mix
Market Expansion Model
The Marketing Mix
This element of the Marketing Mix is concerned with where the business makes products available to the customer.
Product
Price
Place
Promotion
This element of the Marketing Mix is important as the customer needs to know the product exists to be encouraged to purchase it.
Product
Price
Place
Promotion
This Marketing Mix element relates to the actual item produced by the business to be sold in a market.
Product
Price
Place
Promotion
Before a product is made available to the market it has to go through a number of activities. This term is called...
Product Development
Market Segmentation
Market Growth
Product Diversification
A model of a product during the product development stage this is known as a prototype
True
False
Which of the following is not a risk of developing a new product
Customer might not want the product
The reputation of the business could be damaged
Money invested in the product will improve the businesses profit and reputation
External factors may impact the products success
The Product Life Cycle shows the different stages of the products life as follows:
Introduction
Maturity
Growth
Decline
Introduction
Prototype
Maturity
Decline
Introduction
Stagnant
Growth
Decline
Introduction
Growth
Maturity
Decline
Which of the following is a disadvantage of having a brand?
If a product within the brand is poor or gets a bad reputation this can damage the reputation of the business
Easily recognisable to customers. This helps customers identify a business from competitors
Higher prices can be charges as people often see branded products as higher quality
To encourage customers to become brand loyal to the business
A brand can be a logo, name or symbol that is something identifiable which is given to a group or type of product.
False
True
Which of the following are factors to consider when deciding the price of a product?
Environmental impact
Suitable infrastructure
How much it costs to make the products
How much of the product can be supplied
If the price charged is lower than the price charged by competitors. What type of pricing strategy is this?
skimming pricing
Promotional pricing
premium pricing
Low pricing
Which of the following is not a factor of deciding a businesses location (place)?
Where the customer is
Government incentives and grants
Employee availability
Promotional strategies
Distribution methods is...
A section involved in the product life cycle
A type a pricing strategy used by the business
How a business physically gets the product to the customer
How a business brands their products
Which of the following are advantages of using road as a method of distribution?
Products can be transported across the world
Not as environmentally friendly as other methods
Delivery is often quick
Customer receives the product direct to their door
A disadvantage of this distribution method is that it is time consuming to transport products across the world.
Road
Train
Sea
Which of the following distribution methods allows delivery of products across the world the quickest however large items cannot be transported?
Road
Train
Air
Sea
Advertising is important because...
It makes customers aware that a product exists
Increase sales of products
It lets businesses feel important
Encourages people to buy it and provides information on the product
A business which sells products in physical stores only is called E-commerce?
True
False
Which of the following describes a Quick Response (QR) codes
This can be used to direct people to a business website
The logo, name or symbol that is given to this type of product
It is similar to a barcode
When it is scanned by using a computer/phone it takes a person to the website
Which of the following are disadvantages of E-commerce?
The goods cant be seen or handled before buying
3D views of the product can often be seen
Can be expensive to make and maintain a website
Products can be customised using online software
Which of the following are disadvantages of using Apps to promote and buy
products?
Can often use free Wifi to access internet so easily accessible
Internet connection depends on the location of where smartphone is being used
Training is needed so the app can be designed and used easily by customers
Can use it on the move - Don't need to be sitting on a laptop to use
Advantages of text messaging as a promotion and communication tool is...
Customer receives the message directly and instantly
Lots of customers can be targeted
Cheaper than some other methods of advertising
Customer may receive lots of text message and feel frustrated
Using E-mail to advertise has many advantages including...
Viruses can be spread through e-mail
E-mail can be sent at any time
Documents and files can be sent as attachments on an e-mail
Environmentally friendly compared to printing leaflets
Advertising in newspaper has advantages as a promotional methods such as...
Some specialist newspapers can be expensive to buy/advertise in
The specific location of the customers can be targeted (nationally or locally)
No sound, video or demonstrations of the product can be given
Adverts can be kept by readers for reference later
Promotion is just about advertising
True
False
This type of promotion method involves regular people being able to try a product without having to pay for it.
Special offers
Free samples
Celebrity endorsement
Market research
Celebrity endorsement is when a celebrity is used to promote a business e.g. Katy Perry and Just Eat
True
False
Field research involves which of the following?
Gathering secondary information
Gathering primary information
Carrying out surveys, interviews and observations
Looking at newspapers, books and internet websites
Advantages of desk research are...
Research is more up to date
Research is easy to obtain
Decisions can be made quickly
It is usually cheaper to gather saving the business money
Which of the following is a method of desk research?
Newspapers and books
Personal interview
Focus group
Survey - Postal, telephone, online
Which of the following are benefits of businesses using social media?
Customers might not want to join the social networking site
Information can be viewed by anyone, usually not private
Large numbers of people can be reached
Two way interaction occurs between the business and customers
The Hall test involves...
Interact with people on social networking sites
When customers make a purchase at the checkout
Watching something and recording what happens
A product being given to customers to try and then getting their feedback
Which of the following methods of advertising specifically targets smart phone and tablet users?
In-app advertising
E-mail advertsing
TV advertising
Radio advertising
Under which of the following descriptions would a BOGOF sales promotion be listed?
Celebrity endorsement
Point of sale displays
Special offers
How do sales perform during the growth stage of the product life cycle?
Sales are at their peak
Sales rise
Sales begin to fall
Sales remain the same
