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WorksheetsChapter 1 - Intro to Po Marketing
Total questions: 10
Worksheet time: 5mins
Marketing, more than any other business function, deals with ________.
sales
advertising
customers
new products
Marketing is primarily concerned with engaging customers and secondarily with managing profitable customer relationships.
TRUE
FALSE
________ are the form human needs take as they are shaped by culture and individual personality.
Wants
Needs
Service
Benefit
What are the 4P's in Marketing
Product, Pragmatic, Place, Promotion
Product, Price, Packaging, Pamphlet
Product, Price, Place, Promotion
Product, Price, Pragmatic, Pamphlet
A market is a segment of potential consumers who share a common need or want.
TRUE
FALSE
When backed by buying power, wants become needs.
True
False
Consumers' needs and wants are fulfilled through ____.
value
demand
desire
market offerings
Market offerings include entities such as people, places, information, and ideas.
True
False
________ are defined as states of felt deprivation.
Needs
Ideas
Demand
Wants
What is marketing?
Selling products to target market
Competing with other business
Process to create value for customers
Delivering goods to final consumers
