WorksheetsChapter 6 - creating value
Total questions: 10
Worksheet time: 5mins
What is market segmentation?
Dividing an entire market up into different product segments
Dividing a market up into different employee segments
Dividing a market up into different managing segments
Dividing a market up into different customer segments
Which of these is NOT a method of segmentation?
Occupation
Target
Income
Age
Which is an example of behavioral segmentation?
Female
Income level
Indonesian citizen
Prefers beverages without sugar.
Target market is ____________
Customers to whom a company directs its marketing efforts.
It is the packaging of your product
It is the logo of the business.
It is the activities a company undertakes
A detailed description of your target market is a?
Market segmentation
Conformity
Publicist
Customer Profile
Companies today are moving away from target marketing and toward mass marketing.
TRUE
FALSE
In cross-market segmentation, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.
TRUE
FALSE
Demographic factors are the most popular bases for segmenting customer groups.
TRUE
FALSE
Not all companies that use income segmentation target the affluent (rich).
TRUE
FALSE
Marketing the same product to a huge customer base without any customization is referred to as ________.
mass marketing
differentiated marketing
individual marketing
niche marketing
