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Chapter 13

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is Promotion?

a)

Location

b)

Getting an increased amount of money on your pay check.

c)

Various types of communication tools used to inform.

d)

Price.

2.

All of these are under promotion mix, except?

a)

Advertising

b)

Consumer product

c)

Personal Selling

d)

Direct Marketing

3.

How many promotion mix are there?

a)

3

b)

2

c)

5

d)

4

4.

In which step of the selling process does a salesperson learn as much as possible about a prospective customer before making a sales call?

a)

approach

b)

follow up

c)

pre approach

d)

demonstration

5.

Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers are collectively called ________ promotions.

a)

commission

b)

trade

c)

business

d)

consumer

6.

In a marketing communications mix, __ refers to any short-term incentive that encourages the purchase or sale of goods

a)

advertising

b)

sales promotion

c)

crowdsourcing

7.

________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

a)

personal selling

b)

direct marketing

c)

public relation

d)

advertisement

8.

Which of the following is most likely true about direct and digital marketing?

a)

They provide buyers with anytime, anywhere access to products.

b)

They make it increasingly difficult for sellers to adjust their prices.

c)

They provide sellers a high-cost alternative for reaching their markets.

9.

Most companies still use direct marketing as a supplementary channel or medium.

a)

TRUE

b)

FALSE

10.

________ might appear anywhere on an Internet user's screen when a user is browsing through an article, and they are often related to the information being viewed.

a)

Viral advertisements

b)

Social media sites

c)

Online display ads

d)

Digital catalogs