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WorksheetsCM Un1Wk1 - Social Media Influence on Consumers
Total questions: 22
Worksheet time: 39mins
(a) is a dark pattern that makes you think you are taking a specific action, but a different, undesirable action takes place instead
What form of payment is accepted everywhere except online?
debit card
cash
credit cards
echeck
2. Companies want to use influencers to help (a)
It is used to share funny videos, and do challenges
Messaging instant service for smartphones in which you can send and receive messages through internet like images, videos, videocalls, etc, is:
The process of comparing various factors for a product or service before making a purchasing decision
bait and switching
price marking
comparison shopping
bandwagoning
none of these
Why do companies need to understand their customers and prospects?
To understand what competitors do
To understand what customers want and need
To understand the changes that occur in the market
To understand how to run a company
What is the best way to make a decision on buying a product?
How much you want the product
The amount of money you'll have in 4 years
The amount of money you have
Your credit score
What is a form of buying that a person purchases a product without any thought?
Scheduled buying
Contract buying
Impulse buying
Scattered buying
A common scam is referral selling. What does this usually involve?
The consumer being offered a ‘special deal’ if they pay in cash.
The consumer being offered a ‘special deal’ if they buy the product and provide their names as referees for the shop assistant.
The consumer being offered a ‘special deal’ if they buy the product and provide names of potential customers.
All of the above
Select ALL the types of email scams:
Phishing
Trojan Horse / Malware
Scarcity Bias
Romance Scam
Select ALL the best ways to protect yourself from Spam Emails...
Use a SPAM filter to prevent common scams ever reaching your inbox
Be suspicious! If you aren’t completely certain it’s genuine, NEVER click any links or download attachments.
Always click on every link
Always download and open every attachment.
A person who purchases goods and services for personal use
a producer
QR code
Software as a Service (SaaS)
a consumer
none of these
The best way for a company to measure the success of its marketing campaign is by counting the number of likes their posts receive.
True
False
Which of the following social media platforms is used most for influencer marketing?
People that have established credibility in a certain area and share with audiences over social media.
Branding
Consumer Behavior
Perception
Social Media Influencer
Liking Influence
Identify one way technology can encourage healthy behavior.
Identify one way technology can lead to unhealthy behavior.
Worth 2 points, one point per answer.
Explain how using social media influencers can help a business promote products and services.
The following are all ways that social media monitoring can benefit your business, except:
informing your recruiting efforts to help with job candidates
measuring the performance of a email marketing campaign
centralization of social comments in one location
answering ?'s about your product/business
Preventing snapchat users from seeing your current location.
snapmats
snapmaps
ghost mode
filters
none of these
