WorksheetsICDL Digital Marketing
Total questions: 10
Worksheet time: 6mins
______ ______ the set of techniques and technologies used to promote brands, products and services to consumer over a range of online channels.
(a)
______ ______ is rewarding a site or individual for each sale/lead it generates as a result of promoting your business.
(a)
It isadvertising online in a variety of formats. Display advertising includes banner, text, image, and video ads on a webpage.
Product Marketing
Image Marketing
Display Marketing
Search Engube Marketing
It is optimizing websites to increase their visibility in search engine’s unpaid results, also known as organic, natural or earned results.
Search Engine Optimization
Web Traffic Optomization
Google Search
Pay per Click
It is the increasing website traffic and visibility in search engine results pages through paid and unpaid (organic) methods.
Search Engine Optimization
Search Engine Marketing
Display Marketing
Content Marketing
Tick all which is/are not Social Media sites as listed.
Linkedln
Febstar
Which among the choices is/are not a typical goal or goals using digital marketing.
Generating Traffic
Lead Generation
Sales Generation
Improved Customer Services
Product & Services Generation.
Digital marketing can come up with a higher engagement compared to traditional marketing.
TRUE
FALSE
Digital Marketing doesn't need time commitment to manage it since it can be on autopilot.
True
False
Creating and sharing useful, relevant and quality content to achieve marketing goals.
Display Marketing
Content Marketing
Affiliate Marketing
Search Engine Marketing
