Ukuran huruf
Lembar kerjaCh 7 Branding
Total soal: 15
Worksheet time: 9mins
A brand tells particular kinds of stories in particular kinds of ways
True
False
Name brands are essentially those brands for which the products are sold by the manufacturer and therefore the brand remains consistent nationally.
True
False
Target's Market Pantry is an example of which of the following
Name Brand
Private label brand
Generic
The way consumers actually perceive a brand is referred to as brand image.
True
False
Which of the following statements is NOT true?
A brand can be damaged by over-promising a product
The value proposition is business-facing
An effective way to create loyal customers is to create an emotional attachment.
Under-promising on value can potentially exclude target markets.
The categorical view organizes touchpoints based upon when they occur.
True
False
This occurs as a company uses an existing brand name to introduce products in a different category.
Line extension
Brand licensing
Brand extenstion
Multi-Branding
According to the chapter, corporate brands are also known as store brands or regional brands
True
False
_____ occurs when two companies are jointly involved in the manufacturing and marketing of a product.
Multi-branding
Brand licensing
Value Proposition
Co-Branding
Legos are the masters at
Multi-branding
Brand Licensing
Co-Branding
Line extensions
Which of the following have been successful Co-Branding partnerships
GoPro & Red Bull
Starbucks & Spotify
Taco Bell & Doritos
Coca Cola & Pepsi
Proctor and Gamble owns several products (such as Charmin and Pantene). P&G is a _____ brand
generic
private label
corporate
national
Proctor and Gamble owns Pamper and Luvs diaper brands. This is an example of _____.
Multi-branding
Brand licensing
Co-branding
value branding.
How a company intends a brand to be perceived is their brand _____.
perception
identity
image
name
How a company is perceived by customers is their brand _____.
perception
identity
image
name
