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WorksheetsPositioning the Message
Total questions: 14
Worksheet time: 7mins
Name
Class
Date
1.
a word or group of words that are used to identify a company or its products and services.
a)
brand
b)
brand name
c)
branding
2.
he visual, emotional, and cultural image that you associate with a company or its product.
a)
brand
b)
brand name
c)
branding
3.
a word or group of words that are spoken to identify a product or organization.
a)
brand
b)
brand name
c)
branding
4.
a symbol that identifies a company or organization.
a)
logo
b)
slogan
c)
jingle
5.
a short, catchy phrase that helps a consumer to remember a product being advertised.
a)
logo
b)
slogan
c)
jingle
6.
catchy phrases or slogans set to a cheerful tune.
a)
logo
b)
slogan
c)
jingle
7.
Copywriting is the process of writing copy (words) for advertisements or other promotional materials for a business.
a)
true
b)
false
8.
Positioning refers to the place a product occupies on the store shelves.
a)
true
b)
false
9.
positioning strategy where a brand is presented as equal to or better than a competing brand.
a)
head-on
b)
brand leadership
c)
product differentiation
d)
technical innovation
e)
lifestyle
10.
This strategy is designed to state clearly that the brand is a successful market leader and is the most sought-after brand in the market.
a)
head-on
b)
brand leadership
c)
product differentiation
d)
technical innovation
e)
lifestyle
11.
positioning strategy that focuses on the unique attributes or benefits of a product - the features that distinguish one brand from another.
a)
head-on
b)
brand leadership
c)
product differentiation
d)
technical innovation
e)
lifestyle
12.
The goal of this positioning strategy is to show that the product/service being advertised is on the cutting edge of technology.
a)
head-on
b)
brand leadership
c)
product differentiation
d)
technical innovation
e)
lifestyle
13.
This strategy is used to appeal to the lifestyle of the target market.
a)
head-on
b)
brand leadership
c)
product differentiation
d)
technical innovation
e)
lifestyle
14.
Which fast-food brand was used as the example of re-positioning?
a)
a&w
b)
mcdonald's
c)
burger king
d)
wendy's
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