WorksheetsMarketing Functions Review Assignment
Total questions: 20
Worksheet time: 20mins
Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers
marketing concept
marketing
market segment
target market
True or False. It is best if a company tries to target every possible customer.
False
True
How many marketing functions are there?
6
7
8
9
This marketing function is all about data, research and analysis
Selling
Promotion
Marketing Planning
Marketing Information Management (MIM)
Pricing
Getting the money that is necessary to pay for the operation of a business.
pricing
financing
promoting
selling
Decisions about how much to charge for goods and services in order to maximize profits.
pricing
selling
financing
product management
Communicating with potential customers to inform, persuade, or remind them about a business’s products.
selling
promotion
customer service
persuading
Which function of marketing includes deciding how much to charge for a product or service?
Promotion
Product/Service Management
Financing
Pricing
Creating new products, services, images, or ideas that will meet customers needs and wants is an example of
Distribution
Selling
Financing
Product/Service Management
Transportation, storage, and inventory control are activities of which marketing function?
Distribution
Pricing
Promotion
Selling
What function is concerned with making decisions about investments, budgets and credit?
Marketing Information Management
Pricing
Financing
Distribution
This function is 1 to 1, customized communication with a consumer.
Promotion
Selling
Marketing Planning
Pricing
Distribution
What is the marketing function demonstrated in the following situation?
Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?
Promotion
Selling
Distribution
Financing
What is the marketing function demonstrated in the following situation?
Target discounts its selection of winter coats in mid-February. What marketing function does this decision fall?
Promotion
Selling
Distribution
Pricing
Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?
Distribution
Product/Service Management
Pricing
Promotion
Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?
Financing
Marketing Information Management
Product/Service Management
Selling
Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?
Product/Service Management
Marketing Information Management
Selling
Distribution
A farmer is trying to decide if he should sell his corn himself at a local farmers market OR sell all his corn to a wholesaler who will then sell it again to grocery stores like Kroger. What function is the farmer contemplating?
Selling
Distribution
Product Service Management
Marketing Information Management
Pricing
The Atlanta Falcons have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
What is the marketing function demonstrated in the following situation?
The Spartan Spot decides to add Apple Pay as a way for its customers to purchase their snacks and apparel.
Distribution
Financing
Pricing
Selling
