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Marketing Functions Review Assignment

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.

Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers

a)

marketing concept

b)

marketing

c)

market segment

d)

target market

2.

True or False. It is best if a company tries to target every possible customer.

a)

False

b)

True

3.

How many marketing functions are there?

a)

6

b)

7

c)

8

d)

9

4.

This marketing function is all about data, research and analysis

a)

Selling

b)

Promotion

c)

Marketing Planning

d)

Marketing Information Management (MIM)

e)

Pricing

5.

Getting the money that is necessary to pay for the operation of a business.

a)

pricing

b)

financing

c)

promoting

d)

selling

6.

Decisions about how much to charge for goods and services in order to maximize profits.

a)

pricing

b)

selling

c)

financing

d)

product management

7.

Communicating with potential customers to inform, persuade, or remind them about a business’s products.

a)

selling

b)

promotion

c)

customer service

d)

persuading

8.

Which function of marketing includes deciding how much to charge for a product or service?

a)

Promotion

b)

Product/Service Management

c)

Financing

d)

Pricing

9.

Creating new products, services, images, or ideas that will meet customers needs and wants is an example of

a)

Distribution

b)

Selling

c)

Financing

d)

Product/Service Management

10.

Transportation, storage, and inventory control are activities of which marketing function?

a)

Distribution

b)

Pricing

c)

Promotion

d)

Selling

11.

What function is concerned with making decisions about investments, budgets and credit?

a)

Marketing Information Management

b)

Pricing

c)

Financing

d)

Distribution

12.

This function is 1 to 1, customized communication with a consumer.

a)

Promotion

b)

Selling

c)

Marketing Planning

d)

Pricing

e)

Distribution

13.

What is the marketing function demonstrated in the following situation?

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

a)

Promotion

b)

Selling

c)

Distribution

d)

Financing

14.

What is the marketing function demonstrated in the following situation?

Target discounts its selection of winter coats in mid-February. What marketing function does this decision fall?

a)

Promotion

b)

Selling

c)

Distribution

d)

Pricing

15.

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

a)

Distribution

b)

Product/Service Management

c)

Pricing

d)

Promotion

16.

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?

a)

Financing

b)

Marketing Information Management

c)

Product/Service Management

d)

Selling

17.

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

a)

Product/Service Management

b)

Marketing Information Management

c)

Selling

d)

Distribution

18.

A farmer is trying to decide if he should sell his corn himself at a local farmers market OR sell all his corn to a wholesaler who will then sell it again to grocery stores like Kroger. What function is the farmer contemplating?

a)

Selling

b)

Distribution

c)

Product Service Management

d)

Marketing Information Management

e)

Pricing

19.

The Atlanta Falcons have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. 

a)
Promotion
b)
Marketing Information Management
c)
Product Management
d)
Selling
20.

What is the marketing function demonstrated in the following situation?

The Spartan Spot decides to add Apple Pay as a way for its customers to purchase their snacks and apparel.

a)

Distribution

b)

Financing

c)

Pricing

d)

Selling