Holds all customer data.

The goal of this process is to be able to personalize marketing messages to customers based on the data collected.

RFM means _

The cumulative monetary expenditures made during that time period

It is a strategized process of managing the release and spread of organization-related information to the public to maintain a favorable reputation of the organization and its brands.

This refers to the relationships that an organization builds with journalists and other media professionals to spread important information regarding the organization’s policies, plans, and practices to the target audience.

All of the following are advantages of public relations except for:

This type of public relations deals with communications regarding regulatory and legislative issues and engaging with policymakers for lobbying efforts.

A type of public relations that has a complex set of methods and tools deployed by a company to communicate either directly or indirectly to the customers.

A sales promotion is a marketing strategy in which a business uses a permanent campaign or offer to increase interest or demand in its product or service.

Product bundles offer a collection of products for an overall discounted rate, as opposed to buying the products individually.

A sales discount, also commonly known as just a ‘discount’ provides customers of a business with a reduced rate on one or more of the products or services being offered.

A discount cannot be a great way to encourage customers to purchase.

Donations are an excellent way for a company to build credibility and goodwill within the customer base.

Designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements.

This stage involves the collecting of as much relevant information as possible prior to the sales presentation.

The process where the salesperson meets and greets the buyer and gets the relationship off to a good start and involves the salesperson's.

When the salesperson tells the product story to the buyer, presenting customer benefits and showing how the product solves the customer's problems.

Is the process where salespeople resolve problems that are logical, psychological, or unspoken.