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CS Ch. 2 - Know Before You Sell

Total questions: 36

Worksheet time: 18mins

Name
Class
Date
1.

A successful sales associate needs to know the major features of only the most popular products in the store.

a)

True

b)

False

2.

People with a growth mindset believe their abilities are developed and can continuously improve.

a)

True

b)

False

3.

As a sales associate you should not attend any of the  training offered by your company.

a)

True

b)

False

4.

As a sales associate you should be sure you are “speaking the same language” as your customer. Don't use technical terms they do not understand.

a)

True

b)

False

5.

Knowing the specific features and benefits of the merchandise your company sells can help you better explain to customers how specific products can meet their needs.

a)

True

b)

False

6.

An example of a product feature is 64 gigabytes of storage.

a)

True

b)

False

7.

You should only interrupt a customer when necessary to clarify information.

a)

True

b)

False

8.

As a sales associate, your top priority is to make sure the customer is satisfied that you have done your best only if they buy something.

a)

True

b)

False

9.

Which of the following is the BEST technique for directing a customer to the customer service department?

a)

"Customer service is on the third floor' take the elevator and turn right when you get off."

b)

"You'll have to take this to Customer Service; I can't help you here."

c)

"Someone in Customer Service can help you with that; I'll show you the way."

d)

"Someone in Customer Service can help you with that; Customer Service is on the third floor; take the elevator and turn right when you get off. I'll show you the way."

10.

Benefits of a product are determined by:

a)

the salesperson

b)

the manufacturer

c)

the customer

d)

all of the answer choices are correct

11.

While you are stocking shelves in one of the grocery aisles a customer approaches you and asks where he can find a specific type of printer. You are unsure of where this item is located, but you do know it's in the electronics department. You should...

a)

walk the customer over to the electronics department and find an employee there to help them

b)

point to the direction of the electronics department and tell the customer they should look there

c)

tell the customer you no nothing about printers, so you can't help.

d)

tell the customer your store doesn't sell printers <--Natavious

12.

If a customer asks you a question and you do not know the answer, you should....

a)

make something up to tell the customer.

b)

ask the customer if they have their phone and can google the answer

c)

admit you do not know the answer and find someone who does.

d)

admit you do not know the answer and tell the customer to ask another employee in the store.

13.

The physical attributes of a product (color, size, materials it is made from, function, etc.).

a)

product knowledge

b)

product returns

c)

product benefits

d)

product features

14.

____ answers the questions of "what?"

a)

product knowledge

b)

product returns

c)

product benefits

d)

product features

15.

____ answers the questions of "why"

a)

product knowledge

b)

product returns

c)

product benefits

d)

product features

16.

Lou went to a seafood restaurant and looked over the menu, when the waiter approached the table, Lou asked "Can you recommend your favorite meal?" The waiter can correctly respond by saying...

a)

"I'm sorry, I've never eaten here."

b)

"I don't like seafood, sorry, can't help"

c)

"I haven't had the chance to try much yet, but our most popular is the sampler. You can get a variety, and you have a choice between boiled or fried.""

d)

"Let me ask my boss what he likes."

17.

Customer service starts...

a)

after the customer makes a purchase.

b)

before the customer walks through the doors.

c)

when the customer walks through the door.

d)

when your boss says so

18.

Information learned and used to help customers understand how a product or service will meet their needs.

a)

Features

b)

Benefits

c)

product and service knowledge

d)

testimonials

19.

A customer states, "I want the phone with the most storages, so can save pictures of my grandchildren."

The underlined portion is...

a)

Feature

b)

Benefit

c)

product and service knowledge

d)

testimonials

20.

Retailers use product and service knowledge to...

a)

assist customers in locating products within the store

b)

provide general information to answer customer questions

c)

offer customers extensive information about products and services

d)

all are correct

21.

Which of the following is the most basic level of product/service knowledge?

a)

Product location awareness

b)

Product warranty information

c)

Specific product features

d)

Knowledge of the user manual

22.

Seeing out and fully participating in company provided training opportunities is vital and can...

a)

build your confidence

b)

enhance communication skills

c)

increase your interest and enthusiasm about the retailer's service or products

d)

all are correct

23.

Once you've established what is most important to the customer, you should share ____ feature(s) that support their needs.

a)

all of the

b)

1

c)

2-3

d)

5-6

24.

Acquiring and maintaining product/service knowledge should be done...

a)

once

b)

every year

c)

constantly

d)

every other year

25.

A customer states, "I want a teal phone case because that color makes me happy!"

The underlined portion is...

a)

feature

b)

testimonial

c)

benefit

d)

demand

26.

After working closely with a customer, Joe failed to make a sale. Joe decides that he will never be as good of a sales associate as his coworkers. Joes has a...

a)

growth mindset

b)

messed up mindset

c)

fixed mindset

d)

positive mindset

27.

complete the equation

Customers = ? = wages = employee pay check

a)

liability

b)

revenue/profit

c)

losses

d)

time

28.

Research shows that people tend to make an initial decision about a person...

a)

after 3 minutes

b)

after 5 minutes

c)

after a day

d)

almost instantly

29.

Acknowledging the customer with a genuine smile and a cheerful greeting as well as, using their name are all ways to build

a)

a team

b)

rapport

c)

support

d)

money

30.

Customers should be acknowledged within the first ____ of entering.

a)

minute

b)

45 seconds

c)

second

d)

30 seconds

31.

"What features are you looking for in your new laptop?" is an example of a(n)...

a)

open-ended question

b)

complex question

c)

closed-ended question

d)

simple question

32.

Crossing your arms or turning your body away from the customer could portray (show)...

a)

interest

b)

enthusiasm

c)

disinterest

d)

disgust

33.

Which of the following does NOT describe a product feature?

a)

saves time

b)

sweet and salty flavor

c)

wool material

d)

neon tie dye

34.

Which of the following is a valid reason for you, as an employee, not to escort a customer to the location of a product that they've asked to see?

a)

The location is on the other side of the store, so it would be a long walk for you

b)

You're not sure exactly where the product is located

c)

You're working with another customer and can't leave your area

d)

The customer doesn't seem likely to be able to afford the product

35.

Which term best describes hearing and understanding what a speaker is saying out loud and any messages suggested behind the words?

a)

patient listening

b)

foundational listening

c)

passive listening

d)

active listening

36.

Which of the following is an example of a good ice breaker question?

a)

"What is the most important feature you're searching for?"

b)

"Do you prefer Android or iOS?"

c)

"Have you shopped with us before?"

d)

"How old are your kids?"