Font size
WorksheetsTHC411HM1 MIDTERM EXAM
Total questions: 62
Worksheet time: 43mins
Marketing process first step
A. Analyzing Marketing Opportunities
B. Developing Marketing Mix
C. Managing Marketing Effort
D. Selecting Target Markets
Dividing market into distinct groups of buyers
A. Market Niches
B. Market Positioning
C. Market Segmentation
D. Market Targeting
Stands for the amount of money customers pay
A. Place
B. Price
C. Product
D. Promotion
Evaluating each market segment’s attractiveness and selecting one or more segments to enter
A. Market Niches
B. Market Positioning
C. Market Segmentation
D. Market Targeting
Stands for the “goods-and-service” combination the company offers to target market
A. Place
B. Price
C. Product
D. Promotion
Arranging product to occupy a clear distinctive and desirable place
A. Market Niches
B. Market Positioning
C. Market Segmentation
D. Market Targeting
Set of controllable marketing variables
A. Marketing Mix
B. Marketing Opportunities
C. Marketing Process
D. Marketing Research
Special segments
A. Market Distribution
B. Market Niches
C. Market Positioning
D. Market Targeting
Act of designing company’s offerings and image to occupy distinctive place in the mind of target market
A. Positioning
B. Researching
C. Segmenting
D. Targeting
Includes analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort
A. Marketing Mix
B. Marketing Opportunities
C. Marketing Process
D. Marketing Research
Stands for company activities making product available to target consumers
A. Place
B. Price
C. Product
D. Promotion
Activities communicating merits of product and persuading target consumers to buy it
A. Place
B. Price
C. Product
D. Promotion
Involves complete investigation of company’s situation
A. Marketing Analysis
B. Marketing Control
C. Marketing Implementation
D. Marketing Planning
Short synopsis of main goals and recommendations presented in the plan
A. Current Marketing Situation
B. Executive Summary
C. Objectives
D. Opportunities and Issues Analysis
Setting desired standard, measuring deviations from the standard and taking appropriate action
A. Marketing Analysis
B. Marketing Control
C. Marketing Implementation
D. Marketing Planning
Consists of specific plan of action for target customers, 4 Ps and selling expenditure level
A. Action Programs
B. Executive Summary
C. Marketing Strategy
D. Projected Profit-and-Loss Statement
Turning marketing plans into marketing actions
A. Marketing Analysis
B. Marketing Control
C. Marketing Implementation
D. Marketing Planning
Describing target market and company’s position in it
A. Current Marketing Situation
B. Executive Summary
C. Marketing Strategy
D. Opportunities and Issues Analysis
Involves deciding on marketing strategies that helps the company to attain its overall strategic objectives
A. Marketing Analysis
B. Marketing Control
C. Marketing Implementation
D. Marketing Planning
Setting out what will be done, when, by whom and how much will be spent doing it
A. Action Programs
B. Current Marketing Situation
C. Marketing Strategy
D. Projected Profit-and-Loss Statement
Showing forecasted revenues, costs and income/surpluses
A. Action Programs
B. Executive Summary
C. Objectives
D. Projected Profit-and-Loss Statement
Setting specific goals
A. What do we want to achieve?
B. What is happening?
C. What should we do about it?
D. Why is it happening?
Marketing activities headed by specialist or expert such as sales manager, advertising manager, and others
A. Functional Organization
B. Customer Management Organization
C. Geographic Organization
D. Product Management Organization
Measuring performance
A. What do we want to achieve?
B. What is happening?
C. What should we do about it?
D. Why is it happening?
Assigning sales and marketing people to specific countries, regions, or districts
A. Functional Organization
B. Consumer Management Organization
C. Geographic Organization
D. Product Management Organization
Evaluating performance
A. What do we want to achieve?
B. What is happening?
C. What should we do about it?
D. Why is it happening?
Checking ongoing performance against annual plan
A. Functional Control
B. Organizational Control
C. Operating Control
D. Strategic Control
Developing specific commercial plan for each specific client or customer
A. Functional Organization
B. Geographic Organization
C. Market Management Organization
D. Product Management Organization
Taking corrective action
A. What do we want to achieve?
B. What is happening?
C. What should we do about it?
D. Why is it happening?
Looking at company’s basic plan of action matching to its opportunities
A. Functional Control
B. Organizational Control
C. Operating Control
D. Strategic Control
Pertaining to organizational setup
A. Finance
B. Human Resources
C. Management
D. Production and Operations
Something a company is good at doing
A. Opportunity
B. Strength
C. Threats
D. Weakness
Includes company’s assets
A. Finance
B. Human Resources
C. Management
D. Marketing
Includes all aspects of manufacturing or services
A. Finance
B. Management
C. Marketing
D. Production and Operations
Highest demand for a hotel and its services
A. Mid-Season
B. Off Season
C. Peak Season
D. Shoulder Season
Includes promoting and selling products and services to consumers
A. Human Resources
B. Management
C. Marketing
D. Production and Operations
Includes all activities influencing the wealth and income of the population
A. Economic Environment
B. Political-legal Environment
C. Sociocultural Environment
D. Technological Environment
Pertaining to people and their traditions
A. Natural Environment
B. Political-legal Environment
C. Sociocultural Environment
D. Technological Environment
Something a company lacks
A. Opportunity
B. Strength
C. Threats
D. Weakness
Includes legislation regulating business, constitutional restrictions, elections, political stability, presidency, peace and order situation, and others
A. Economic Environment
B. Natural Environment
C. Political-legal Environment
D. Technological Environment
Having negative effect on the company operations
A. Opportunity
B. Strength
C. Threats
D. Weakness
Advancement of science and automation
A. Economic Environment
B. Natural Environment
C. Sociocultural Environment
D. Technological Environment
Includes typhoons, earthquakes, the El Nino and La Nina phenomena, pollution, ozone depletion, and others
A. Natural Environment
B. Political-legal Environment
C. Sociocultural Environment
D. Technological Environment
Works favorably towards company operations
A. Opportunity
B. Strength
C. Threats
D. Weakness
Accessibility of the products to consumers
A. Place and Distribution
B. Promotion and Communication
C. Room Rate/Pricing
D. Service/ Facilities
Includes guest rooms, food and beverage, banqueting rooms, conference facilities & others
A. Place and Distribution
B. Promotion and Communication
C. Room Rate/Pricing
D. Service/ Facilities
Deals with increasing effectiveness of personnel’s
performance
A. Human Resources
B. Management
C. Marketing
D. Production and Operations
Lowest demand for rooms
A. Mid-Season
B. Off Season
C. Peak Season
D. Shoulder Season
Consumer preferring buying merchandise/services widely available and highly affordable
A. Marketing Concept
B. Product Concept
C. Production Concept
D. Selling Concept
Consumers favoring merchandise/services that offers best quality, performance, and innovative features
A. Product Concept
B. Production Concept
C. Selling Concept
D. Social Marketing Concept
Trade between two parties
A. Exchange
B. Marketing
C. Relationship
D. Transaction
Knowing needs and wants of target customer and delivering desired satisfaction more effectively and efficiently than others
A. Marketing Concept
B. Product Concept
C. Production Concept
D. Selling Concept
Act of obtaining desired object from someone by offering something in return
A. Exchange
B. Marketing
C. Relationship
D. Transaction
Delivering superior value that maintains or improves customer’s as well as society’s well-being
A. Marketing Concept
B. Product Concept
C. Production Concept
D. Social Marketing Concept
Consumers buying company’s products that undertakes extensive and large-scales promotional effort
A. Marketing Concept
B. Production Concept
C. Selling Concept
D. Social Marketing Concept
Marketing must be ____________ in the sense of _______________ customer _______________.
(a)
If the ________________ understands the ______________ need; develop _______________ that provide _____________ customer value, and _______________ distribute them ___________, these products will ___________ easily.
Meeting ____________ choose destinations based on the ____________ of getting to the ___________, the ___________ of the hotels, the ____________ of restaurants, and _____________ activities for the attendees.
(a)
7 Direct Distribution Methods
10 Promotion and Communication Channel
7 WITian Identity
5 Organizers of WIT (Founder)
