WorksheetsQUIZ 8
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
The assignment of numbers to characteristics of objects according to certain prespecified rules:
a)
Measurement
b)
Description
c)
Scaling
d)
All of the above
2.
What are the different types of telephone interviews?
a)
Traditional and in-depth
b)
Programmatic and in-depth
c)
Computer assisted and programmatic
d)
Traditional and computer assisted
3.
How do personal in-home interviews work?
a)
Face to face interview where recording is needed
b)
Focus group with a group of observers
c)
Face to face interview with a group of observers
d)
None of the above
4.
Which of the following is the most expensive survey method?
a)
Telephone interview
b)
Telephone and computer assisted interview
c)
Personal In-home interview
d)
Computer assisted interview
5.
What does CAPI stand for?
a)
Computer assisted prime interview
b)
Computer assisted primary interview
c)
Computer assisted personal interview
d)
None of the above
6.
What is the similarity between in-Home interviews and Mall Intercept interviews?
a)
It is personal
b)
It is personal and a questionnaire is needed
c)
A questionnaire is not needed, and the interviewer addresses it according to his own criteria
d)
None of the above
7.
Which are the four levels of measurement?
a)
Nominal, ordinal, interval, ratio
b)
Nominal, ordinal, scale, ranking
c)
Arbitrary, nominal, ranking, scale
d)
Arbitrary, scale, interval, ratio
8.
In this scale of measurement numbers identify and classify objects:
a)
Interval
b)
Nominal
c)
Order
d)
Ratio
9.
In this scale of measurement the zero point is fixed; ratios of scales of value can be computed:
a)
Ordinal
b)
Nominal
c)
Ratio
d)
Stapel
10.
In this scale of measurement differences between objects can be compared; zero point is arbitrary:
a)
Nominal
b)
Ordinal
c)
Interval
d)
Ratio
100 %
