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Worksheets

Marketing

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

When using the PESTEL framework, marketers are investigating

a)

Internal forces

b)

Macro-environmental forces

c)

Micro-environmental forces

d)

Competitive forces

2.

The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers; and lifestyles are known as 

a)

Demographic forces

b)

Technological forces

c)

Sociocultural forces

d)

Legal forces

3.

Setting prices a few dollars or cents under an even number is referred to as

a)

 

Odd-even pricing

b)

 

Prestige pricing

c)

Price lining

d)

Price Fixing

4.

Identify the retailer

a)

Costco

b)

Wal-Mart

c)

Target

d)

D-Mart

5.

Identify the brand

a)

Pacari

b)

Parle

c)

Campco

d)

Nestle

6.

The monetary value of all goods and services produced in a country during one year is referred to as  _______________. 

a)

Gross national production

b)

 

National monetary reserve

c)

Gross domestic product

d)

Gross national product

7.

Which of these is not a famous brand slogan?

a)

Just Do It

b)

Because You’re Worth It

c)

Hot Dang!

d)

Let's Go Places

8.

The first Instagram photo featured what animal?

a)

Dog

b)

Cat

c)

Cow

d)

Elephant

9.

Identify the logo

a)

Just Dial

b)

India Mart

c)

Yellow Pages

d)

BOTW Directory

10.

Which Google logo is correct? No cheating!

a)

The top left

b)

The bottom right

c)

The right middle

d)

The left middle