WorksheetsRETAIL MANAGEMENT Quiz #1
Total questions: 10
Worksheet time: 4mins
Sell-out is the process whereby the producer/manufacturer forward their products/services to the wholesalers/distributors.
TRUE
FALSE
Retailing is the end of the marketing distribution channel.
TRUE
FALSE
Retail management is the overall plan guiding a retail firm.
TRUE
FALSE
Implementing an integrated strategy that combines such factors as store location, product assortment, pricing, and advertising and displays will achieve objectives of retailing.
TRUE
FALSE
Exclusive distribution is whereby the suppliers sell through a moderate number of retailers.
TRUE
FALSE
It refers to the identifiable, but sometimes intangible, activities undertaken by a retailer in conjunction with the basic goods and services it sells.
(a)
It refers to the path or route to which product moves from producer to final consumer.
(a)
It includes all the steps required to bring the consumers into the retail store and fulfil their buying needs.
(a)
They perform a supply chain to the retailers that buy the products to the manufacturer/ producers.
(a)
The (a) distribution is whereby suppliers sell through as many retailers as possible.
