WorksheetsADV1708 -- SEO
Total questions: 22
Worksheet time: 12mins
The core components of a strong SEO strategy are:
On-Page strategy, Off-Page strategy, and content
Technical website set-up, content, and links
On-Page Strategy, Off-Page Strategy, and links
Keywords, backlinks, and compliance
Factors that affect on-site SEO optimization include:
(Select all that apply)
Website navigation and links
Page Load Speed
Simple URL Structure
Duplicate Content
Dead links or broken redirects
Pages containing identical or quite similar content confuse search engines, which may cause search engines to penalize your website.
True
False
Quantity matters! The more content a marketer publishes, the higher their chance for greater search visibility.
True
False
Which of the following content formats can affect SEO? (Select all that apply)
Blog Post
Website
Video
Business Listing
Audio Clip
An SEO keyword cannot contain multiple words.
True
False
It's best to include keywords close to the start of a blog post's title.
True
False
The keyword should appear in the first 100 words of a blog post.
True
False
Image file names and ALT tags can affect SEO.
True
False
If trying to rank for the keyword "High-quality almonds", which of the following URLs is the best?
www.almonds.com/we-sell-high-quality-almonds
www.almonds.com/the-highest-quality-almonds
www.almonds.com/high-quality-almonds
www.almonds.com/best-almonds
Semantic keywords are:
Not recommended
Variations or synonyms of your keyword
The opposite meaning of your keyword
Which of the following are examples of "non-keyword-related" on-page factors that affect SEO? (Select all that apply)
Longtail keywords
External Links
Content Length
Videos
Every time another website mentions and points their readers to your content, you gain a backlink to your site.
True
False
Google uses the ______ and _____ of backlinks as a signal of a website’s authority.
Frequency and reach
Quality and content length
Quantity and quality
Strength and length
The popularity of a site that features a backlink doesn't affect SEO — it's the number of times that the backlink is clicked that's most important.
True
False
The process of acquiring new backlinks is called:
Link building
Link harvesting
Backlinking
Public Relations
Which of the following is NOT a link building strategy?
Outreach
Guest Posting
Organic Links
Search Engine Marketing
Local SEO refers to optimizing content and activities for local and/or location-based searches.
True
False
In Local SEO, "NAP" refers to:
Name, Address, Phone Number
Name, Authority, PageRank
Nearby, Authority, Popularity
Near me, Address, Presence
Black Hat SEO aims to:
Manipulate search engine algorithms using strategies against search engine guidelines
Manipulate search engine algorithms by paying to achieve SEO results
Recognize elite marketers for their SEO efforts
The most common black hat techniques are: (Select all that apply)
Keyword stuffing
Cloaking
Buying links
Linking to yourself
Google Reviews can affect SEO.
True
False
