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Marketing: Marketing Basics Review

Total questions: 15

Worksheet time: 6mins

Name
Class
Date
1.

Developing, distributing, and promoting a product, along with setting marketing objectives make up the

a)

4 P's of the Marketing Mix

b)

Foundations of Marketing

c)

Marketing Utilities

d)

customer profile

2.

Marketing ___ the price we pay for products.

a)

increases

b)

decreases

c)

can both increase and decrease

3.

Putting multiple parts together to make a single product that is more valuable than the individual parts

a)

place utility

b)

form utility

c)

possession utility

d)

time utility

4.

Communicating with consumers about a product

a)

possession utility

b)

place utility

c)

time utility

d)

information utility

5.

Offering the option of paying with cash, credit card, or a check.

a)

information utility

b)

place utility

c)

possession utility

d)

form utility

6.

Having snow shovels in stock during the months of November through February in PA.

a)

possession utility

b)

time utility

c)

form utility

d)

information utility

7.

Lucas's Lollipops had $1 million in sales, the total lollipop sales for Lebanon was $4 million. What is Lucas's market share of lollipop sales in Lebanon?

a)

25%

b)

50%

c)

400%

d)

40%

8.

Which of the following automakers would most benefit from target marketing rather than mass marketing their product?

a)

Ford

b)

Honda

c)

Toyota

d)

Ferrari

9.

A typical customer profile includes all of the following except

a)

demographic informatiom

b)

psychographic information

c)

market share information

d)

geographic information

10.

_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.



(a)  

11.

In the marketing mix place deals with how and where a product will be distributed.

a)

true

b)

false

12.

In the marketing mix promotion involves determining what to sell and how to improve existing products.

a)

false

b)

true

13.

Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?

a)

Product

b)

Place

c)

Price

d)

Promotion

14.

If Sarah's Soft Drinks were to supply Denzil's Diner with the all the beverages to be sold at his diner, this is an example of

a)

an industrial market

b)

a consumer market

c)

a super market

d)

indirect competition

15.

Michael's Market (a grocery store) carries a variety of foods and drinks for sale, this is an example of

a)

target marketing

b)

an industrial market

c)

a consumer market

d)

information management