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WorksheetsMarketing: Marketing Basics Review
Total questions: 15
Worksheet time: 6mins
Developing, distributing, and promoting a product, along with setting marketing objectives make up the
4 P's of the Marketing Mix
Foundations of Marketing
Marketing Utilities
customer profile
Marketing ___ the price we pay for products.
increases
decreases
can both increase and decrease
Putting multiple parts together to make a single product that is more valuable than the individual parts
place utility
form utility
possession utility
time utility
Communicating with consumers about a product
possession utility
place utility
time utility
information utility
Offering the option of paying with cash, credit card, or a check.
information utility
place utility
possession utility
form utility
Having snow shovels in stock during the months of November through February in PA.
possession utility
time utility
form utility
information utility
Lucas's Lollipops had $1 million in sales, the total lollipop sales for Lebanon was $4 million. What is Lucas's market share of lollipop sales in Lebanon?
25%
50%
400%
40%
Which of the following automakers would most benefit from target marketing rather than mass marketing their product?
Ford
Honda
Toyota
Ferrari
A typical customer profile includes all of the following except
demographic informatiom
psychographic information
market share information
geographic information
_ is the process of developing, promoting, pricing and distributing ideas, goods, or services, to satisfy customers’ needs and wants.
(a)
In the marketing mix place deals with how and where a product will be distributed.
true
false
In the marketing mix promotion involves determining what to sell and how to improve existing products.
false
true
Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?
Product
Place
Price
Promotion
If Sarah's Soft Drinks were to supply Denzil's Diner with the all the beverages to be sold at his diner, this is an example of
an industrial market
a consumer market
a super market
indirect competition
Michael's Market (a grocery store) carries a variety of foods and drinks for sale, this is an example of
target marketing
an industrial market
a consumer market
information management
