WorksheetsSports & Entertainment Marketing Chap 1 review
Total questions: 16
Worksheet time: 8mins
The Marketing Mix consists of what 4 P's..
4 marketing elements of product, place, price, and promotion
Influencing how people choose to spend their time and money on entertainment
The amount customers pay for products
What a business offers customers to satisfy needs
Distribution is...
Involves the locations and methods used to make products available to customers
What a business offers to satisfy needs
Some type of performance that people are willing to spend their money and spare time watching
The creation and maintenance of satisfying exchange relationships
Discretionary income is...
The amount customers pay for products
Influencing how people choose to spend their time and money on entertainment
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
The number of viewers a program attracts
Price is...
Some type of performance that people are willing to spend their money and spare time watching
Influencing how people choose to spend their time and money on entertainment
What a business offers customers to satisfy needs
The amount customers pay for products
Sports Marketing is...
Using sports to market products
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
Lyrics to a song is which type of property rights?
Copyright
Trademark
Patent
Piracy
A Movie Script is an example of what type of property rights?
Copyright
Trademark
Patent
The Apple logo is an example of what type of property rights?
Copyright
Trademark
Patent
New helmet design to protect football players is an example of what type of property rights?
Copyright
Trademark
Patent
The Coca-Cola logo is an example of what type of property rights?
Copyright
Trademark
Patent
Which 2 of these business ownership types have unlimited liability (Meaning they are responsible for all of the business's debts)?
Partnership
Private limited company
Sole trader
Public limited company
Someone who is self-employed and runs their own business is most likely what type of business ownership?
Partnership
Sole proprietorship
Limited company
Corporation
certain group of customers that a business seeks to attract
A _____ is a particular group of consumers at which a product or service is aimed.
target market
differentiated offering
the people
a patent
