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WorksheetsChapter 1
Total questions: 10
Worksheet time: 12mins
A(n) ________ is an individual who recognizes a need or desire, makes a purchase, and then disposes of a product.
marketer
consumer
influencer
content creator
Karim's old iPhone is slowing down after the IOS update . He searches for the price and stores of the new iPhone 14 . After spending hours searching online , Karim found a store near his home and decided to visit the store , finally the sales person convinced him with the gold edition and made the purchase . Now he is trying out the new features of his iPhone and cant wait to share his thoughts with his friends . This story is an example of how consumer behavior is a(n) ________.
industry
process
art form
theory
All of these are stages in the consumption process EXCEPT?
post-purchase
desire
purchase
pre-purchase
Redbull targets youths in universities in their marketing efforts , Redbull uses ............ to segment consumers.
Lifestyle
Age
Roles
Geographic
A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.
asynchronous interactions
the 80/20 strategy
market segmentation strategies
economies of information
Clothing brands in Egypt began numerous campaigns to sell Hijabi modest swimming suits . In emphasizing how the market has been under serving the hijabi consumers over the decades , and the recent adoption and popularity of modest clothing items by celebrities and influencers , the campaigns are an outcome of ....................
Interdependence
Behaviors
Popular Culture
Emotions
Dina's eyes glow up when she sees Sephora , she feels passionate towards the store and hold strong emotions towards it , the type of relationship Dina has with Sephora is .................... .
Interdependence
Self-Concept
Nostalgia
Love
According to Maslow’s Hierarchy of Needs , the Mercedes-benz brand aims to manufacture prestigious cars in order to satisfy consumer's ............. needs .
Ego
Self actualization
Safety
Belongingness
Mustafa always purchases all his sports wear from Nike , he feels that Nike's products resembles his personality , the type of relationship Mustafa has with Nike is................. .
Love
Envy
Self-concept
Interdependence
Bonus Question : The key term that defines Marketing is ............ .
Advertising
Value
Sales
Promotion
