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Worksheets

Chapter 1

Total questions: 10

Worksheet time: 12mins

Name
Class
Date
1.

A(n) ________ is an individual who recognizes a need or desire, makes a purchase, and then disposes of a product.

a)

marketer

b)

consumer

c)

influencer

d)

content creator

2.

Karim's old iPhone is slowing down after the IOS update . He searches for the price and stores of the new iPhone 14 . After spending hours searching online , Karim found a store near his home and decided to visit the store , finally the sales person convinced him with the gold edition and made the purchase . Now he is trying out the new features of his iPhone and cant wait to share his thoughts with his friends . This story is an example of how consumer behavior is a(n) ________.

a)

industry

b)

process

c)

art form

d)

theory

3.

All of these are stages in the consumption process EXCEPT?

a)

post-purchase

b)

desire

c)

purchase

d)

pre-purchase

4.

Redbull targets youths in universities in their marketing efforts , Redbull uses ............ to segment consumers.

a)

Lifestyle

b)

Age

c)

Roles

d)

Geographic

5.

A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.

a)

asynchronous interactions

b)

the 80/20 strategy

c)

market segmentation strategies

d)

economies of information

6.

Clothing brands in Egypt began numerous campaigns to sell Hijabi modest swimming suits . In emphasizing how the market has been under serving the hijabi consumers over the decades , and the recent adoption and popularity of modest clothing items by celebrities and influencers , the campaigns are an outcome of ....................

a)

Interdependence

b)

Behaviors

c)

Popular Culture

d)

Emotions

7.

Dina's eyes glow up when she sees Sephora , she feels passionate towards the store and hold strong emotions towards it , the type of relationship Dina has with Sephora is .................... .

a)

Interdependence

b)

Self-Concept

c)

Nostalgia

d)

Love

8.

According to Maslow’s Hierarchy of Needs , the Mercedes-benz brand aims to manufacture prestigious cars in order to satisfy consumer's ............. needs .

a)

Ego

b)

Self actualization

c)

Safety

d)

Belongingness

9.

Mustafa always purchases all his sports wear from Nike , he feels that Nike's products resembles his personality , the type of relationship Mustafa has with Nike is................. .

a)

Love

b)

Envy

c)

Self-concept

d)

Interdependence

10.

Bonus Question : The key term that defines Marketing is ............ .

a)

Advertising

b)

Value

c)

Sales

d)

Promotion