WorksheetsIntro to Marketing
Total questions: 33
Worksheet time: 12mins
What are the 4 P's of Marketing?
Product
People
Place
Promotion
Product
Placement
People
Promotion
Product
Place
Promotion
Price
Price
Placement
People
Promotion
What is utility?
Adding value to a product
Changing the price of a product
Creating a new form of promotion
Adding a new product to a company
Which statement below best describes a target market?
A group of people likely to become customers.
A large group of people with different interests.
A group of people who work together.
A small group of people with different interests.
In order for a market to exist, it must have:
People with different interests.
People who share similar needs/wants and have the ability to purchase.
People who have an interest to purchase, but they have no money to do so.
People who are buying for others.
Coffee Express is opening in Athens, GA and a local artist wants to sell her coffee cups in the store. The store has two locations: Downtown and Eastside. The locations describe which of the 4 P's of marketing?
Product
Price
Place
Promotion
Which of the following is NOT an example of a want?
Designer Clothes
Water
iPad
Vacation
Another name for the 4 P's of Marketing is:
Market
Target Market
Marketing Mix
Mass Market
A company that uses ONE marketing strategy to appeal to an entire market is called:
Target Market
Market Segmentation
Marketing Mix
Mass Marketing
Fair Market Foods decided to sell a package of cookies for $3.00 based on what their competition is selling cookies for. Which of the 4 P's does this describe?
Product
Price
Place
Promotion
A Super Bowl TV commercial is an example of:
Product
Price
Place
Promotion
Characteristics such as age, gender, income, and occupation describe:
Demographics
Geographics
Psychographics
Behavioral
When a customer reviews the benefits they will receive from a product they are demonstrating which form of segmentation?
Demographics
Geographics
Psychographics
Behavioral
What is the difference between mass marketing and marketing segmentation?
Mass marketing divides the market, while marketing segmentation provides one marketing strategy for all customers.
Mass marketing is another term for marketing segmentation.
Mass marketing provides one marketing strategy for all customers, while marketing segmentation divides the market based on specific factors.
Mass marketing means a person who purchases the product and marketing segmentation describes the type of customer.
Raider Fitness is opening a new gym in Duluth, Georgia. They sent flyers to the surrounding community with a coupon for two free workouts with a trainer. Which of the 4 Ps of marketing is this? What type of segmentation?
Price, demographics
Place, behavioral
Promotion, geographics
Price, geographics
Dividing the market into smaller groups is called:
Mass marketing
Marketing Segmentation
Marketing Mix
Behavioral Segment
Tom Anderson, owner of Anderson’s Fine Furniture, purchases wood from Home Depot to complete projects for his customers. What type of market is this?
Service market
Consumer market
Industrial market
Market share
Apple holds 72% of the phone market. What is this called?
Market Share
Market Segmentation
Marketing concept
Target market
The marketing concept states that businesses should ________ while ________.
Sell to customers, advertising their products
Satisfy customers’ needs and wants, making a profit
Advertise their products, promoting new ideas
Satisfy customers’ needs and wants, promoting new ideas
A SWOT analysis has four components. Which components are INTERNAL factors?
Strengths, threats
Strengths, weaknesses
Weaknesses, opportunities
Opportunities, threats
A SWOT analysis has four components. Which components are EXTERNAL factors?
Strengths, threats
Strengths, weaknesses
Weaknesses, opportunities
Opportunities, threats
On a SWOT analysis, a new and developing market would be considered a(n):
Strength
Weakness
Opportunity
Threat
Increased usefulness of a product to a consumer by causing a change in the basic material through production is called ________________ utility.
Form
Time
Place
Possession
Building a bank inside of Kroger is an example of _________ utility.
Form
Time
Place
Possession
Determining the best way to ship products to customers would fall under which of the Functions of Marketing? (Think about your functions wheel)
Financing
Selling
Promotion
Distribution
When the person making the purchase is the end user, what type of market is this?
Industrial
Consumer
Target
Segmented
Poor customer service would be which aspect of SWOT?
Strength
Weakness
Opportunity
Threat
How would a product that has universal appeal, such as a power strip, be marketed?
Industrial Marketing
Customer Marketing
Target Marketing
Mass Marketing
Andrew used his _____ income to pay his power bill.
Disposable
Discretionary
When Apple releases a new product, they typically have multiple updates and new functions of the product. Which function of marketing does this describe?
Distribution
Selling
Product/Service Management
Marketing Information Management
Conducting a survey about product features would be which function of marketing?
Distribution
Selling
Product/Service Management
Marketing Information Management
Changes in customer preferences such as organic, non-GMO ingredients would be:
Demographics
Geographics
Physiology
Consumer Trends
A "potential customer" for Foot Locker would be men between the ages of 16-48 who enjoy playing sports. This describes which type(s) of segmentation:
Demographics, psychographics
Demographics, behavioral
Psychographics, geographics
Psychographics, behavioral
A group of teenage girls noticed a grand opening sign for a new nail salon. They would be considered the _________________ for the store.
Target Market
Goods and Services
Marketing Group
Mass Market
